Integrated Marketing Manager - Campaigns, Digital & Brand

PAS People's Association; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

GovTech is seeking a Manager (Integrated Marketing) to lead planning and execution of integrated marketing strategies that build engagement with residents and the public. You will coordinate Whole-of-Government marketing efforts, manage digital touchpoints, and drive performance measurement and governance to strengthen brand presence and public participation.

Key responsibilities include delivering cross-channel campaigns, optimizing corporate websites and intranets, analysing campaign data, and

Qualifications

• Tertiary qualification in Marketing, Communications, Business, Digital Marketing or related discipline.
• At least 3 years of relevant experience in integrated marketing, digital marketing, communications, campaign management or related field.
• Experience planning and executing marketing campaigns across multiple online and offline channels.
• Strong understanding of digital marketing, content development, audience engagement and marketing performance measurement.
• Ability to interpret campaign data and audience insights and translate them into practical recommendations.
• Strong project and stakeholder management skills, with the ability to coordinate across internal teams, agencies and partners.
• Strong written and verbal communication skills, with good attention to detail and brand consistency.
• Ability to manage multiple workstreams and deliver independently while collaborating effectively across teams.

Responsibilities

• Execute integrated marketing campaigns across traditional and digital platforms, including content development, media planning and campaign delivery.
• Manage and optimise PA's Corporate Website across content, visuals, brand positioning and user experience, coordinating with PA divisions and ICT to maintain an audience-centric, relevant and consistent public-facing digital experience.
• Manage and enhance PA's owned digital platforms and channels, including the PA Intranet, by coordinating content, audience engagement and user experience with relevant stakeholders to strengthen PA's digital presence and communication effectiveness.
• Track, analyse and report on marketing performance and audience insights to evaluate campaign effectiveness, optimise content and channels, and support data-informed marketing decisions.
• Coordinate Whole-of-PA marketing governance and enablement, including PA's Marcom Grid, guidelines, circulars and advisories, to strengthen marketing practices and support compliance with PA and Whole-of-Government requirements.
• Coordinate stakeholder, procurement and governance requirements by working with ICT, Whole-of-Government stakeholders, agencies and vendors on digital operations, procurement and relevant governance matters to support effective delivery and compliance with government requirements.
• Provide marketing and digital guidance to PA divisions and units on areas such as campaign execution, website operations, digital channels and industry best practices to strengthen capabilities and consistency across PA’s marketing efforts.

Skills

Multichannel marketing

Digital marketing

Campaign management

Analytics

Stakeholder management

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CMS

Google Analytics

Job description

GovTech is seeking a Manager (Integrated Marketing) to lead planning and execution of integrated marketing strategies that build engagement with residents and the public. You will coordinate Whole-of-Government marketing efforts, manage digital touchpoints, and drive performance measurement and governance to strengthen brand presence and public participation.

Key responsibilities include delivering cross-channel campaigns, optimizing corporate websites and intranets, analysing campaign data, and