Integrated Campaigns Manager

Jobtailor; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Jobtailor in Singapore is seeking a revenue-driven marketer to design and run integrated campaigns across email, social, webinars, and virtual events targeting regional pipeline growth.

You will partner with regional and global teams to tailor initiatives for local markets, optimize the marketing mix, and present campaign results. A strong focus on data-driven ROI and collaboration will be essential.

Qualifications

• Revenue-focused marketer with international experience.
• Proven track record creating revenue-generating campaigns in international regions.
• Strong knowledge of Salesforce and Marketo.
• Experience with modern revenue marketing stack and automation platforms.
• Ability to optimize campaigns across channels and measure ROI.
• Collaborates effectively across functions and levels.
• Positive, proactive attitude and problem-solving mindset.

Responsibilities

• Develop and execute integrated campaigns supporting regional pipeline targets across email and social marketing, webinars, and virtual events.
• Develop events and activities that resonate with local markets and drive highly qualified leads.
• Partner with regional marketing and sales to optimize the full marketing mix and deliver quality leads.
• Collaborate with global teams to adapt initiatives for local relevance in international markets.
• Own and present regional campaign results and drive continuous improvement.
• Review campaign performance and adapt future strategy for optimal ROI.

Skills

Revenue marketing

Campaign development

Lead generation

Cross-functional collaboration

Data analysis

Adaptability

Tools

Salesforce

Marketo

Marketing automation platforms

CRM

Job description

• Develop and execute integrated campaigns supporting regional pipeline targets across email and social marketing, webinars, and virtual events
• Develop events and activities that resonate with local markets and drive highly qualified leads for sales and ADR teams
• Partner with regional marketing and sales teams to optimize the full marketing mix and deliver quality leads for pipeline growth
• Collaborate with global marketing teams to adapt initiatives for local relevance in international markets
• Align with Digital Demand Generation and EMEA/APAC Integrated Campaigns teams
• Own and present regional campaign results
• Review campaign successes and failures and adapt future strategy for optimal results
• Build innovative, scalable campaigns and processes that maximize marketing spend and place customers at the center

Requirements

• Revenue-focused marketing professional
• Demonstrable experience creating revenue-generating campaigns within the International region
• Confident knowledge of Salesforce
• Confident knowledge of Marketo or similar marketing automation platforms
• Knowledge of the modern revenue marketing stack
• Ability and enthusiasm to explore new ways of using existing platforms to drive efficiencies, results, or customer experience
• Exceptional collaboration and relationship-building skills across functions and organizational levels
• Positive, can-do attitude and outside-the-box mentality

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns that drive revenue growth, leveraging tools like Salesforce and Marketo. Strong collaboration and relationship-building skills are essential for optimizing marketing strategies across regional and global teams.

Highest-signal resume keywords

• Revenue-Generating Campaigns
• Salesforce Proficiency
• Marketo Experience
• Integrated Marketing Strategies
• Collaboration Across Functions

Hard Skills

• Integrated Campaign Development
• Email Marketing
• Social Marketing
• Webinar Management
• Virtual Event Planning
• Lead Generation
• Marketing Automation
• Data Analysis
• Campaign Optimization
• Revenue Marketing

Soft Skills

• Collaboration Skills
• Relationship-Building
• Positive Attitude
• Creative Problem-Solving
• Adaptability

Industry Keywords

• Pipeline Growth
• Regional Marketing
• International Markets
• Campaign Results Analysis
• Customer-Centric Marketing

Tools & Technologies

• Salesforce
• Marketo
• Marketing Automation Platforms
• Digital Demand Generation
• Revenue Marketing Stack