Integrated Campaign Lead

PU Prime; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

PU Prime is seeking an Integrated Campaign Assistant Manager/Lead who can translate business priorities into memorable campaigns. You will own end-to-end campaigns from briefing to launch and optimization, coordinating across Brand, Creative, Content, Social, KOL, PR, and Performance Marketing teams.

You will thrive at the intersection of strategy, creativity and execution, guiding briefs, timelines and partnerships with external agencies and production partners to deliver impactful results.

Qualifications

• 5–7 years of experience in integrated marketing, brand, advertising, digital marketing or related fields.

Responsibilities

• Lead end-to-end integrated campaign strategy for product launches, brand initiatives and regional campaigns.
• Own campaign development from concept to launch with clear briefs and execution plans.
• Coordinate activations across owned, earned and paid media channels and manage timelines and budgets.
• Align Brand, Creative, Content, Social, PR and Regional Marketing teams to drive campaigns.
• Define KPIs and translate performance insights into actionable recommendations.

Skills

Integrated marketing

Strategic thinking

Creative judgment

Storytelling

Stakeholder management

Project ownership

Adaptability

Team collaboration

Job description

PU Prime is seeking an Integrated Campaign Assistant Manager/Lead who can translate business priorities into memorable campaigns. You will own end-to-end campaigns from briefing to launch and optimization, coordinating across Brand, Creative, Content, Social, KOL, PR, and Performance Marketing teams.

You will thrive at the intersection of strategy, creativity and execution, guiding briefs, timelines and partnerships with external agencies and production partners to deliver impactful results.