Integrated Campaign Lead

ABSOLUTE KINETICS CONSULTANCY PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ABSOLUTE KINETICS CONSULTANCY PTE LTD in Singapore is seeking a marketing campaigns specialist to develop and execute integrated campaigns aligned with business goals, audience needs, and brand positioning.

You will lead end-to-end planning, coordinate delivery across channels, manage external agencies, collaborate with partners and internal teams to improve performance, attribution, and business impact, and ensure consistent brand messaging across materials.

Qualifications

• Strong organisational and project management skills.
• Strategic thinker with a creative and data-driven mindset.
• Strong communication and stakeholder management skills.
• Ability to translate business goals into practical marketing plans and execution.
• Comfortable working in a fast-paced environment with multiple priorities.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with business goals, target audience needs, and brand positioning
• Lead end-to-end campaign planning, coordination, delivery, and performance tracking across relevant channels
• Manage external creative and media agencies to ensure timely, high-quality, and on-brand execution
• Collaborate with media partners and internal teams to improve campaign effectiveness, attribution, and business impact
• Ensure consistent application of brand identity and messaging across all marketing materials
• Use data-driven insights, testing, and experimentation to optimise campaign performance and marketing effectiveness
• Define, monitor, and analyse key marketing and business KPIs to evaluate campaign success
• Translate campaign results, customer data, and market insights into actionable recommendations for future initiatives
• Support business review sessions with clear reporting, analysis, and performance updates
• Drive cross-functional collaboration with internal and external stakeholders to ensure smooth campaign execution
• Work closely with product, sales, and business teams to align marketing plans with commercial priorities and customer needs
• Ensure marketing initiatives support broader business objectives and customer experience goals
• Track campaign-related spend, budget utilisation, projections, and cost submissions
• Ensure data accuracy, payment processing, and operational coordination for campaign-related activities
• Track redemptions and manage merchandise inventory where applicable
• Plan and execute brand, partnership, and customer engagement events in support of marketing objectives
• Coordinate logistics, stakeholder communication, and on-ground execution to ensure successful delivery
• Monitor and analyse customer feedback, campaign response, and engagement trends to identify improvement opportunities
• Surface insights that support stronger messaging, customer experience, and future campaign strategy

Job description

ABSOLUTE KINETICS CONSULTANCY PTE LTD in Singapore is seeking a marketing campaigns specialist to develop and execute integrated campaigns aligned with business goals, audience needs, and brand positioning.

You will lead end-to-end planning, coordinate delivery across channels, manage external agencies, collaborate with partners and internal teams to improve performance, attribution, and business impact, and ensure consistent brand messaging across materials.