Influencer Marketing Manager - AI-Driven Campaigns for APAC

SALT TALENT SEARCH PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SALT Talent is seeking a Marketing Manager in Singapore to lead creator-led marketing for a social media client. You will shape campaigns, collaborate with cross-functional teams, and leverage AI-powered insights to optimize outcomes.

You have 7+ years in marketing, experience with influencer/creator marketing, and APAC market exposure. This role requires managing agencies and delivering campaigns that resonate with both consumer and business audiences.

Qualifications

• 7+ years of experience in marketing, creator marketing, influencer marketing, social strategy and content strategy.
• Experience working at leading brands, technology companies, creator-focused organizations, or marketing agencies.
• Experience designing campaigns targeting both consumer and business audiences.
• APAC market experience needed.

Responsibilities

• Develop creator-led marketing strategies that support broader business and marketing objectives.
• Manage external agencies, vendors, and creator partners responsible for campaign development and delivery.
• Oversee campaign planning, creative development, creator selection, content deployment, and optimization.
• Manage day to day coordination with agencies including briefs, timelines, content reviews, approvals and follow ups
• Collaborate with Product Marketing, Consumer Marketing, Business Marketing, Partnerships, Data Science, Insights, and Regional Marketing teams.
• Apply AI-powered approaches to research, content strategy, measurement, insights generation, and operational excellence.

Skills

Marketing experience

Creator marketing

Influencer marketing

Social strategy

Content strategy

Job description

SALT Talent is seeking a Marketing Manager in Singapore to lead creator-led marketing for a social media client. You will shape campaigns, collaborate with cross-functional teams, and leverage AI-powered insights to optimize outcomes.

You have 7+ years in marketing, experience with influencer/creator marketing, and APAC market exposure. This role requires managing agencies and delivering campaigns that resonate with both consumer and business audiences.