Creative Product Operations Manager, SG

TikTok; Singapore; On-site; SGD 110,000 - 180,000; Full time

Job summary

TikTok is seeking an experienced operations professional to oversee the creative needs of advertisers in Singapore, coordinating with regional teams and shaping local GTM strategies. You will translate market insights into scalable creative solutions and AI-powered initiatives that drive growth.

You will partner with Sales, PM, RD, and DS to identify gaps, influence roadmaps, and build enablement frameworks, while ensuring data-driven decision making and a strong center of gravity for creative

Qualifications

• 5+ years in creator marketing, AI creative products, or related product operations.
• Experience with SEA markets.
• Strong GTM and scaling initiatives.
• Data-driven with ability to derive insights.
• Excellent communication and project management.

Responsibilities

• Drive the rollout and adoption of TikTok One, Creator Marketing, and TikTok Symphony in Singapore, shaping localised go-to-market strategies.
• Own and deliver against the overall creative needs of advertisers in Singapore, collaborating across regions when needed.
• Develop and consolidate AI-driven creative and creator marketing strategies into scalable GTM playbooks and frameworks.
• Partner with cross-functional teams to identify market gaps, influence product roadmaps, and drive product penetration.
• Coordinate internal resources to develop collaboration models, sales enablement frameworks, and cross-functional initiatives.

Skills

Creator marketing

AI-driven creative

Product operations

Go-to-market (GTM)

Job description

Responsibilities

Team Introduction

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.

We are user-oriented and committed to technological excellence. Our goal is to drive and lead innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem.

Our team is built on the foundation of the creative ecosystem, offering comprehensive creative capabilities to global clients. We are seeking experienced operations professionals responsible for overseeing the overall creative needs of our clients, while remaining flexible to support other markets when required. From insights to production, creator marketing to AI-powered solutions, this role ensures the creative team’s contribution to clients’ business growth.

Responsibilities

• Drive the rollout and adoption of TikTok One, Creator Marketing, and TikTok Symphony in Singapore. This includes deep diving into market needs, identifying product USPs, and shaping localised go-to-market strategies. Accountable for end-to-end planning, execution, and business growth.
• Own and deliver against the overall creative needs of advertisers in Singapore, while collaborating across regions when needed.
• Develop and consolidate AI-driven creative and creator marketing strategies, translating them into scalable GTM playbooks, solutions, and frameworks that drive influence and measurable business outcomes.
• Partner closely with cross-functional teams (Sales, PM, RD, DS) to identify market gaps, influence product roadmaps, and drive product penetration, while building scalable initiatives to educate and grow adoption.
• Coordinate internal resources to develop new collaboration models, sales enablement frameworks, and cross-functional initiatives, ensuring seamless execution and stronger alignment across teams.
• Be a data-led creative strategist: deeply understand what works on TikTok across formats, trends, and subcultures. Leverage insights to consult clients and craft high-impact, culturally relevant creative solutions.
• Build and refine data systems and feedback loops to guide decision-making, optimize performance, and unlock growth opportunities.

Qualifications

• Minimum 5 years of experience in creator marketing, AI creative products, or related product operations within advertising/tech, with exposure to SEA markets.
• Strong understanding of product go-to-market (GTM) strategies and experience driving product adoption and scaling initiatives.
• Comfortable working with data: able to translate data into insights, narratives, and actionable recommendations.
• Deep curiosity and awareness of the creator economy, TikTok trends, subcultures, and GenAI-driven creative solutions.
• Strong communication, stakeholder management, and project management skills. Ability to navigate ambiguity, align cross-functional teams, and drive outcomes.
• Self-starter with high learning agility, adaptability, and a global mindset. Able to collaborate effectively across markets and functions.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.