[IMDA Internship Programme 2027] Digital and Social Media Management (January - June)

IMDA; Singapore; On-site; SGD 13,000 - 20,000; Full time

Benefits offered by this job

Learning opportunity

Industry exposure

Job summary

IMDA invites interns to join the Communications & Marketing Division for the January to June 2027 cycle. You will support social channels operations, assist with on-site video production, and collaborate on content ideation with agency partners.

This hands-on role offers exposure to digital marketing, AI-enabled insights, and SEO tasks. You will learn best practices in managing digital and social channels, while contributing to IMDA's communications strategies and learning the nuances of public

Qualifications

• Strong communicator with marketing background required.
• Social media savvy; aware of local trends.
• Excellent writing; strong storytelling for digital channels.
• Analytical skills for measuring content performance.

Responsibilities

• Support D&S team operations of social channels and website.
• Assist with content ideation and creation for TikTok, Instagram, Facebook, etc.
• Support on-site video production and act as on-air talent where needed.
• Collect data and analyze content performance to optimise engagement.
• Assist SEO tasks like meta descriptions and links.

Skills

Strong communicator

Marketing background

Social media savvy

Excellent writing

Analytical skills

Canva

CapCut

Video content creation

AI tools curiosity

AI agents scripting

Education

Marketing-related studies preferred

Tools

Canva

CapCut

Job description

At IMDA, our vision is to drive a dynamic digital economy with global footprint. By being part of our internship programme, you will have the opportunity to learn and contribute in curated project deliverables, experience IMDA's culture and network with the minds behind shaping the nation's dynamic digital economy.

We are looking for interns to join the Communications & Marketing Division (CMD) for our January to June 2027 internship cycle.

Scope of Work

The intern will primarily support the D&S team with the operations of our social channels, while also providing ad-hoc support for our website. The role involves diverse tasks, offering the intern the opportunity to gain hands-on experience and learn best practices in managing Digital & Social channels. Responsibilities may include:

• Research on new social and communication channels, trending and usage across private and public sectors, that could be applied to IMDA's overall strategy.
• Research how other brands and gov agencies have successfully adopted influencer marketing.
• Support the development and update of playbooks for social media channels, documenting best practices, learnings and platform-specific guidelines to facilitate consistent and effective account management.
• Support the team and work with agency on content ideation and creation for IMDA's social channels (Tik Tok, IG, FB, etc).
• Support on-site video production and front video content as on-air talent where needed.
• Collect data, support Social Manager with the analysis of content performance and propose ideas for optimising audience engagement across all social media channels. This includes exploring the use of AI tools to surface insights and optimise content strategy.
• Assist in SEO-related tasks for the website, eg. coordinate the rectification of meta descriptions, broken links etc.
• Assist the team in the reporting of comms & marketing performance.
• Assist the team with the set-up, monitoring and management of social media accounts and website for IMDA's new initiatives.
• Explore and pilot the use of AI tools for content ideation, copywriting, and creative production, and document learnings for the team.

Learning Outcomes

• Gain practical experience applying AI tools in a marketing and communications context.
• Learn how to deliver the right messaging to the right audience on the right platforms.
• Gain hands-on experience in producing and publishing content while optimizing audience engagement.
• Understand the development and execution process of media plans.
• Acquire experience and follow best practices for both short- and long-form content.
• Acquire SEO skills.
• Perform data analysis and report relevant performance metrics.
• Gain experience in engaging stakeholders and working with a cross-functional team.

Skills Required

• Strong communicator, with background knowledge in Marketing.
• Social media savvy, tuned in to local trends and social conversations.
• Excellent writing skills.
• Strong analytical skills.
• Familiar with creative tools such as Canva & Capcut.
• Candidates with experience or an aptitude for video content creation (hosting, filming and editing etc.) will have a significant advantage. Please include your content creation portfolio for consideration.
• Familiarity with or curiosity about AI tools for communications and content work would be an advantage.
• Experience in developing AI agents or scripting automation tools/workflows would also be an advantage.