[IMDA Internship Programme 2027] Bringing PIXEL 2.0 to Life: Brand Refresh & Launch (January - June)

IMDA; Singapore; On-site; SGD 11,000 - 20,000; Full time

Job summary

IMDA invites ambitious interns to join the Enterprise Transformation & Innovation Group for the January to June 2027 cycle. You will contribute to refreshing PIXEL’s brand identity across physical and digital touchpoints and help craft compelling storytelling around the transformation.

You will gain hands-on experience in brand implementation, campaign planning, and collaboration with agencies, learning how branding decisions align with business objectives and timelines.

Qualifications

• Strong written and verbal communication.
• Brand storytelling and content development.
• Good visual sense and branding.
• Strong organisation and project management.
• Ability to coordinate with stakeholders and agencies.
• Curious about marketing trends and generative AI.

Responsibilities

• Support refresh and relaunch of PIXEL brand identity across space and touchpoints.
• Develop content around PIXEL's transformation journey and launch campaign.
• Assist in planning and execution of PIXEL 2.0 launch marketing and activations.
• Coordinate agency briefs, timelines and stakeholder inputs.
• Research GEO opportunities for OIP and Discovery Engine.

Job description

At IMDA, our vision is to drive a dynamic digital economy with global footprint. By being part of our internship programme, you will have the opportunity to learn and contribute in curated project deliverables, experience IMDA’s culture and network with the minds behind shaping the nation’s dynamic digital economy.

We are looking for interns to join the Enterprise Transformation & Innovation Group (EITG) for our January to June 2027 internship cycle.

Scope of Work

Support the refresh and relaunch of PIXEL, translating its new brand identity into a cohesive brand experience and telling the story of its transformation.

• Brand refresh: Work with the appointed agency to implement PIXEL’s refreshed brand identity, logo and aesthetics across the new physical space and marketing touchpoints.
• Brand storytelling: Capture and develop content around PIXEL’s transformation journey — from PIXEL Wrapped and renovation to the launch of the refreshed space.
• Launch marketing: Support the planning and execution of the PIXEL 2.0 launch campaign, including messaging, content, social assets and activations.
• Agency & project coordination: Support agency briefs, deliverables, timelines and stakeholder coordination to bring the refreshed PIXEL brand to life.
• GEO exploration: Research Generative Engine Optimisation (GEO) opportunities for OIP and Discovery Engine, and recommend or pilot ways to optimise selected web content for generative AI discovery.

Learning Outcomes

• Gain hands‑on experience in brand refresh and implementation, from translating a brand identity into physical and digital touchpoints to launch.
• Gain insight into the factors and trade‑offs that shape marketing and branding decisions, including audience needs, business objectives, timelines and operational constraints.
• Develop practical skills in campaign planning, content development and brand storytelling across different channels and formats.
• Learn how to work with creative/marketing agencies, including developing briefs, evaluating proposals and providing feedback.

Skills Required

• Strong written and verbal communication skills, with an eye for clear and engaging content.
• Good visual and brand sensibility, with interest in branding, design and storytelling.
• Strong organisation and project management skills, with the ability to manage timelines and multiple workstreams.
• Comfortable working with different stakeholders and agency partners, and able to communicate ideas and feedback clearly.
• Proactive and resourceful, with the confidence to take ownership of assigned workstreams and solve problems independently.
• Curious and digitally savvy, with an interest in emerging marketing trends and tools, including generative AI.
• Basic proficiency in content/design tools (e.g. Canva, Adobe Creative Suite or equivalent) would be advantageous.