Hip Hop K-Pop Dance Instructor (Freelance)

MADDSPACE PTE. LTD.; Singapore; On-site; SGD 42,000 - 56,000; Full time

Job summary

The MADD Group in Singapore is seeking a Marketing & Growth Executive to develop and execute initiatives that grow our brands, attract audiences and convert interest into enrolments, sales and engagement. You will drive campaigns across the group's brands and programmes.

Join a dynamic team spanning performing arts education, music, dance, talent development and entertainment production, collaborating with creative professionals to deliver measurable growth and audience impact.

Qualifications

• Ideally 2–4 years in marketing, digital advertising, brand development or related field.
• Hands-on experience with Meta Ads, Google Ads and digital marketing platforms.
• Strong creative instincts with a data‑driven mindset.
• Excellent written communication and campaign planning skills.
• Ability to work independently and manage multiple projects.
• Familiarity with Canva, video-editing tools, analytics platforms or CRM systems.
• Experience in education, enrichment, lifestyle or entertainment marketing is a plus.

Responsibilities

• Plan and execute marketing campaigns across the group's brands and programmes.
• Develop strategies to generate leads, increase student enrolments and strengthen brand visibility.
• Identify new opportunities for customer acquisition, collaborations and partnerships.
• Support the marketing of programme launches, events, auditions and entertainment projects.
• Plan, manage and optimise paid campaigns across Meta, Google and other platforms.
• Improve website traffic, SEO performance and online lead generation.
• Develop effective customer journeys from enquiry to registration.
• Monitor campaign performance, marketing budgets and ROI.
• Coordinate social media campaigns, promotional materials and marketing calendars.
• Maintain consistent brand messaging across divisions.
• Track metrics like enquiries, registrations and CAC; translate insights into growth.

Skills

Meta Ads

Google Ads

Digital marketing

Tools

Canva

Video editing tools

Analytics platforms

CRM systems

Job description

Marketing & Growth Executive

Full-Time | S$3,800-S$5,000 per month

Be Part of Something Extraordinary.

At The MADD Group, we believe that performing arts can inspire confidence, nurture talent and create extraordinary opportunities.

From developing young performers to producing original music, live performances and entertainment experiences, we're building a creative ecosystem where passion meets opportunity.

Our group includes MADDspace, MADD Entertainment, The DSA Academy and IDOLLAB , bringing together performing arts education, artiste development and entertainment production.

As we continue to grow, we're looking for a passionate, creative and results-driven Marketing & Growth Executive to help us take our brands to the next level.

Your Role

You’ll be responsible for developing and executing marketing initiatives that grow our brands, attract new audiences and translate interest into enrolments, sales and meaningful engagement.

Marketing Strategy & Growth

• Plan and execute marketing campaigns across the group's brands and programmes.


• Develop strategies to generate leads, increase student enrolments and strengthen brand visibility.


• Identify new opportunities for customer acquisition, collaborations and partnerships.


• Support the marketing of programme launches, events, auditions and entertainment projects.

Digital Marketing & Advertising

• Plan, manage and optimise paid campaigns across Meta, Google and other relevant platforms.


• Improve website traffic, SEO performance and online lead generation.


• Develop effective customer journeys from initial enquiry to registration.


• Monitor campaign performance, marketing budgets and return on investment.

Branding & Content

• Work closely with our creative and production teams to develop engaging marketing content.


• Coordinate social media campaigns, promotional materials and marketing calendars.


• Maintain consistent brand messaging across our different business divisions.


• Explore creative ways to connect with parents, students, young performers and entertainment audiences.

Campaigns, Events & Partnerships

• Develop promotional strategies for showcases, recitals, competitions and artiste projects.


• Build relationships with schools, organisations, community partners and potential collaborators.


• Coordinate marketing activities surrounding major events and new business initiatives.

Performance & Analytics

• Track key metrics including enquiries, trial registrations, conversion rates and customer acquisition costs.


• Prepare regular marketing performance reports and recommend improvements.


• Work with the management and operations teams to translate campaign insights into business growth.

Who We're Looking For

• Ideally 2-4 years of experience in marketing, digital advertising, brand development or a related field.


• Hands-on experience with Meta Ads, Google Ads and digital marketing platforms.


• Strong creative instincts combined with a data-driven mindset.


• Excellent written communication and campaign planning skills.


• Ability to work independently, take initiative and manage multiple projects.


• Familiarity with Canva, video-editing tools, analytics platforms or CRM systems is an advantage.


• Experience in education, enrichment, lifestyle or entertainment marketing is a plus, but not essential.

Why Join The MADD Group?

This isn't a role where you'll be promoting the same product every day.

You’ll get to work across performing arts education, music, dance, talent development, live entertainment and creative productions.

You’ll have the opportunity to contribute ideas, lead campaigns, collaborate with creative professionals and see the real-world impact of your work.

As our group continues to expand, there's also an opportunity to grow alongside our businesses and take on greater responsibilities.

Position Details

Location: Singapore - GR.ID Mall, with activities at other MADD Group locations and event venues as required.

Employment: Full-time

Salary: S$3,800-S$5,000 per month, depending on experience and capabilities.

The MADD Group - Where Talent, Creativity & Opportunity Come Together.