Head of Marketing Communication

Festo Pte Ltd; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading technology company in Singapore is seeking an experienced marketing professional to manage both digital and offline marketing strategies. The role involves driving campaigns, enhancing team capabilities, and overseeing corporate communications. Candidates should have a strong marketing background and excellent leadership skills. The company values work-life balance, offers teleworking twice a week, and emphasizes continuous improvement through training. This position presents an opportunity to contribute to impactful projects within a global organization.

Benefits

Teleworking twice a week

Continuous training and development

Good working environment

Qualifications

• Experience in digital and offline marketing strategy.
• Strong ability in crafting communications and managing messages.
• Proven leadership and teamwork skills.

Responsibilities

• Contribute to the global marketing strategy for technology segments.
• Drive metrics and improve performance within digital marketing.
• Manage the execution of corporate communications strategies.

Skills

Digital marketing

Market communication

Content marketing

Campaign management

Leadership

Job description

As the owner of market communication on behalf of the cluster, thisrole contributes to the definition of the global mid- and long-termmarketing strategy for an industry segment, topic, technology, orproduct. The incumbent develops and executes the digital footprint planin collaboration with the Digital Business Development team and ensuresthe successful utilisation of the organisation’s shared services. Theymonitor performance and drive continuous improvement while combiningexpert knowledge of the topic with extensive management and leadershipexperience. Within the overall strategic framework, they create astrategy and plan for the relevant function, ensuring that human andnon-human resources, processes, and tools are available to supportsuccess.

Digital / Online Marketing

• Support the Digital business team with relevant campaigns to increase the digital business share to the company

• Enhance the digital competence of the team with relevant roles

• With the digital marketing team drive the overall metrices of digital marketing

Offline Marketing

• Derive market communications objectives from management goals in the form of Marketing activity plan

• Support Product Marketing Team in product launch, campaign, webinars / road shows, etc

• Drive the localisation of communication instruments like catalogue, brochure, etc

• Support Distributor to increase the reach

Corporate Communications

• Responsible for and committed to crafting message, developing and executing acommunications strategy across different content marketing mediums,including traditional media, social media, webinars, white papers, casestudies and email newsletters.

• Develop corporate presentations to promote brand and reinforce the company's reputation asan innovator and thought leader in the industry.

• Edit and/or write copy for publications, letters, advertisements,audio/visual presentations, speeches and other communication programs.

• Manage the research, writing, design and production of any materials.

• serves a vital role developing and orchestrating internal and external communications

What you can expect from us

• You will be joining a German multinational with national and global prestige, recognized as a technological.

• Leader in the market of components and solutions for industrial automation.

• The reconciliation of family and professional life is important to us, which is why we have implemented teleworking twice/week.

• We respect rest time, favoring digital disconnection.

• You will be able to have a broad vision of the business throughparticipation in transversal projects in which, in addition to learning,you will be able to contribute.

• Continuous improvement through training and professional development opportunities.

• Working in a good working environment. We are looking for people with aproactive attitude, a desire to learn, a spirit of self-improvement, acapacity for work and determination in decision-making.