Head of Global Brand Operations

VeSync; Singapore; On-site; SGD 220,000 - 320,000; Full time

Job summary

VeSync is seeking a Head of Global Brand Operations & Management to build the operating system behind its global brands. Over the next 12–18 months, you will establish scalable governance, infrastructure and processes enabling consistent brand execution across North America, Europe and Asia.

You will evolve Brand into a true business driver, translating our position “Unlock Everyday Wellness” into measurable experiences across markets, collaborating with cross-functional teams and leveraging

Qualifications

• 12+ years of experience in brand management, brand operations or related leadership roles.

Responsibilities

• Build Global Brand Governance: Define how Global, Regional and Category teams work together, balancing global consistency with local market flexibility.
• Build Brand Infrastructure: Develop scalable systems for brand standards, DAM, content asset management, templates and best-practice sharing.
• Drive Brand Consistency: Establish measurable review and quality standards across products, packaging, websites, Amazon listings and retail.
• Enable Global & Regional Teams: Provide tools, assets and operating mechanisms that help regional and category teams execute effectively and consistently.
• Build for the AI Era: Prepare brand and content infrastructure for emerging AI-driven discovery and shopping environments, including ChatGPT Shopping and Google AI experiences.

Skills

Brand governance

Global brand ops

Cross-functional leadership

Budget management

Data-driven thinking

English working language

Tools

DAM

Content CMS

Analytics tools

Job description

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

About the Role

We are looking for an experienced Head of Global Brand Operations & Management to build the operating system behind our global brands.

Over the next 12–18 months, you will establish scalable and reusable brand governance, infrastructure and operating mechanisms, enabling consistent and effective brand execution across North America, Europe and Asia.

Our ambition is to evolve Brand from a business support function into a true business driver.

This role will focus on translating our brand positioning, “Unlock Everyday Wellness,” into consistent and measurable brand experiences across markets and consumer touchpoints.competitiveness of business-line products

What You'll Do

• Build Global Brand Governance: Define how Global, Regional and Category teams work together, balancing global consistency with local market flexibility.
• Build Brand Infrastructure: Develop scalable systems for brand standards, DAM, content asset management, templates and best-practice sharing.
• Drive Brand Consistency: Establish measurable review and quality standards across products, packaging, websites, Amazon listings and retail.
• Enable Global & Regional Teams: Provide tools, assets and operating mechanisms that help regional and category teams execute effectively and consistently.
• Build for the AI Era: Prepare brand and content infrastructure for emerging AI-driven discovery and shopping environments, including ChatGPT Shopping and Google AI experiences.

What We Are Looking For

• 12+ years of experience in brand management, brand operations or related leadership roles
• 5+ years of experience leading global or multi-market brand initiatives
• Proven experience building a multi-brand governance system or global content/brand asset infrastructure from the ground up
• Experience operating at significant scale, such as managing a $30M+ annual brand budget or helping build a brand to $1B+ revenue
• Strong systems-building, cross-functional and cross-cultural leadership capabilities
• A rare combination of data-driven thinking and strong creative/brand judgment
• English as a working language; Mandarin-English bilingual preferred

Why Join Us?

This is not a traditional campaign marketing role.

You will build the systems, infrastructure and operating mechanisms that allow a global brand organization to scale with greater consistency, efficiency and impact.Build the system. Enable the organization. Turn Brand into a business driver.