Head of Digital Commerce, Marketing & Brand

Yamaha Music (Asia) Private Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Yamaha Music Singapore is seeking an E-Commerce and Digital Marketing Manager to lead digital business strategy, e-commerce operations, digital marketing initiatives and branding.

You will build and mentor a team, drive omnichannel initiatives, leverage AI and data analytics, manage budgets and agencies, and collaborate with IT, Retail, Music School, and Product Sales teams to grow revenue and enhance customer experience.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Certifications in Digital Marketing, E-Commerce, AI or Project Management are advantageous.
• Minimum 5 years of experience in e-commerce, digital marketing, or branding.
• At least 2 years of experience leading a team.
• Proven track record in developing digital strategies and delivering cross-functional projects.

Responsibilities

• Lead and develop the E-Commerce, Digital Marketing and Corporate Branding teams.
• Develop and implement strategic plans for e-commerce and digital marketing.
• Oversee online merchandising, campaigns and platform enhancements.
• Drive CRM and marketing automation initiatives to improve engagement and ROI.
• Manage budgets and external agencies to deliver quality outcomes.
• Collaborate with IT, Retail, Music School and Product Sales groups.
• Lead AI and digital innovation initiatives to enhance marketing effectiveness.
• Analyze performance data to identify opportunities and report to senior management.

Skills

Team leadership

Digital strategy development

Cross-functional collaboration

Campaign performance analysis

Budget management

Education

Bachelor’s degree in Marketing or related field

Certifications in Digital Marketing / AI / E-commerce

Tools

GA4

Google Ads

GTM

Salesforce

CMS

Job description

Yamaha Music Singapore is seeking an E-Commerce and Digital Marketing Manager to lead digital business strategy, e-commerce operations, digital marketing initiatives and branding.

You will build and mentor a team, drive omnichannel initiatives, leverage AI and data analytics, manage budgets and agencies, and collaborate with IT, Retail, Music School, and Product Sales teams to grow revenue and enhance customer experience.