Head of APAC GTM Enablement

EngineersOfAI; Singapore; On-site; SGD 150,000 - 260,000; Full time

Job summary

Anthropic is seeking an experienced APAC Enablement Leader to shape how the region prepares for customer conversations in multiple languages. You will design for APAC within a global enablement engine, translate initiatives where it matters, and deliver across APAC with regional relevance.

As the first enablement leader on the ground in APAC, you will inherit a distributed program, tailor it to APAC dynamics, and feed insights back into global strategy.

Qualifications

• 15+ years in GTM enablement or field roles.
• Led GTM enablement in APAC with multiple markets.
• Influenced and shipped programs beyond your own region.
• Design practice-first enablement and measure impact.
• Understand adult learning and rapid unlearning in speed-to-sell contexts.
• Creative use of AI to provide personalised practice and scenarios.
• End-to-end accountability for a function rather than orchestration.
• Enabled a multilingual, multicultural field and adapted content for non-English markets.
• Will serve as the region's first enablement leader with global collaboration.

Responsibilities

• Stand up APAC enablement rhythm with in-region onboarding cohorts and APAC-time-session delivery.
• Adapt the international portfolio for APAC and translate ahead of delivery.
• Partner with regional GTM leaders to build scalable coaching standards.
• Own launch readiness for APAC, certifying the field in sync with global programmes.
• Run practice-first sessions including deal walkthroughs and role-plays.

Skills

GTM enablement leadership

APAC GTM experience

Sales coaching

Curriculum design

Stakeholder management

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic's APAC go-to-market organisation is the fastest-growing part of our international business, spanning markets with distinct languages, cultures and buying styles. Today, enablement for the region is delivered by our global and EMEA teams. You will be the first enablement leader on the ground in APAC.

You will change that. As the first enablement leader based in APAC, you will own how the field across the region gets ready: onboarding, ongoing skill development, manager coaching support and launch readiness, for every GTM function, not just sales. You are the multiplier. You turn a rapidly scaling region into a field that is ready for the customer conversations in front of it, in the languages those conversations happen in.

This is a build role with a global spine. You inherit a working global and international enablement engine. Your job is to design for APAC as part of that engine, adapted and translated where it matters, delivered across APAC, feeding what you learn back into the international and global programme. Design, influence and translate, in both directions.

How we work: adults learn by doing, we build sessions around live activity: practice, reflection, real customer scenarios. The measure is not what was covered in the room. It is what changes a week later in how people think, decide and sell.

This takes creativity and a deep understanding of how adults learn, applied at unprecedented speed. The frontier moves quickly and the field is scaling fast. Much of the work is unlearning: helping experienced sellers let go of pre-AI habits, not just teaching new ones. AI is what makes this scalable. Infinite practice partners, personalised scenarios from real deals, feedback minutes after a call. You will use it that way, not to generate more content.

Key responsibilities

• Stand up the APAC enablement rhythm: in-region onboarding cohorts, live practice-based sessions in APAC time zones, and a regional feedback loop into the global programme
• Adapt the international portfolio for APAC, where enablement for several markets must be written and translated ahead of delivery rather than spoken and hoped for
• Partner with regional GTM leaders to build a coaching standard that scales as the manager layer grows
• Own launch readiness for the region. When a new model or product ships, the APAC field is certified and conversation-ready in the same week cycle as everyone else
• Run practice-first sessions in the room: deal walkthroughs, role-plays, customer-conversation rehearsal. Practice and application over presentation

Minimum qualifications

• Have 15+ years in GTM enablement, sales productivity or field roles, with several years leading enablement
• Have built and led GTM enablement in APAC, with direct experience in more than one of the region's markets
• Have influenced and shipped beyond your own region, from a global seat or a regional one: a programme adopted elsewhere, or a senior stakeholder outside your reporting line whose decision you changed
• Personally design practice-first enablement and measure it by what the field does differently afterwards, not content shipped or attendance
• Understand how adults learn and apply it at unprecedented speed. Much of the job is helping experienced sellers unlearn pre-AI habits, not just teaching new ones
• Are creative with the craft. You use AI to give every seller personalised practice, real-deal scenarios and fast feedback, not to produce more content
• Have owned a function with end-to-end accountability rather than orchestrated one
• Have enabled a field across languages and cultures. You know what breaks when content built for English-first markets ships as-is
• Operate as the region's first enablement leader: prioritising ruthlessly, borrowing leverage from global programmes, knowing when to adapt versus adopt
• Work fluently with sales leaders as a