Head, Consumer Marketing

IAPPS HEALTH GROUP PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

IAPPS Health Group is seeking a seasoned marketer to lead consumer marketing for our health, wellness and longevity offerings. You will shape strategy, segments, positioning and narratives to drive demand and revenue.

You will own end-to-end GTM, coordinate across sales, product and operations, and deploy AI-driven tools to optimise campaigns and personalise experiences. A proven track record in consumer marketing and leadership in a fast-growing environment is essential.

Qualifications

• At least 10 years in consumer marketing, brand, growth marketing or related roles.
• Strong track record in consumer-facing marketing with commercial results.
• Proven experience launching and growing new products or services.
• Evidence of driving sales and revenue growth via online and offline marketing.
• Strong experience in digital and social media marketing.
• Hands-on experience with modern marketing tech and AI-enabled tools.
• Strong understanding of consumer research, segmentation, positioning, brand strategy and proposition development.
• Experience developing go-to-market and demand-generation strategies.
• Understanding of the consumer marketing funnel from awareness to repeat purchase.
• Able to analyse performance and translate insights into actions.
• Experience managing marketing budgets and allocating expenditure based on performance.

Responsibilities

• Develop and lead the consumer marketing strategy for health, wellness and longevity programmes and products.
• Define target consumer segments, positioning, value propositions and compelling brand narratives.
• Lead go-to-market strategies and product launches from research through campaign execution and sales conversion.
• Plan and execute integrated online and offline marketing campaigns to drive awareness, leads, acquisition and sales.
• Lead digital and social media marketing across relevant consumer platforms.
• Develop customer journeys from awareness to advocacy.
• Use data to identify growth opportunities and improve marketing effectiveness.
• Apply AI-enabled marketing tools for insights, content, personalisation, automation, experimentation and measurement.
• Continuously test campaigns, messages, audiences and channels and reallocate resources.
• Track key metrics including acquisition, conversion, retention, campaign ROI and revenue contribution.
• Collaborate with sales, product, operations, finance and management to support commercial objectives.
• Manage external agencies and marketing partners as needed.
• Build and develop the marketing team with a culture of creativity, experimentation and accountability.

Skills

Consumer marketing

Brand strategy

Growth marketing

Go-to-market

Digital marketing

Leadership

Stakeholder management

Marketing analytics

AI marketing tools

Campaign optimization

Budget management

Sales alignment

Market research

Education

Marketing degree

Tools

Marketing automation tools

Social media management tools

Job description

Key Responsibilities

• Develop and lead the consumer marketing strategy for our health, wellness and longevity programmes and products.
• Define target consumer segments, positioning, value propositions and compelling brand and product narratives.
• Lead go-to-market strategies and product launches, from consumer research and positioning through campaign execution and sales conversion.
• Plan and execute integrated online and offline marketing campaigns to drive awareness, leads, customer acquisition and sales.
• Lead digital and social media marketing across relevant consumer platforms and channels.
• Develop effective customer journeys from awareness and consideration through trial, conversion, repeat purchase and advocacy.
• Use consumer, campaign, customer and sales data to identify growth opportunities and improve marketing effectiveness.
• Apply AI-enabled marketing tools for consumer insights, content development, personalisation, marketing automation, experimentation and performance measurement.
• Continuously test campaigns, messages, audiences and channels and reallocate marketing resources based on measurable results.
• Track key marketing and commercial metrics including customer acquisition, conversion, retention, campaign ROI and revenue contribution.
• Work closely with sales, product, operations, finance and management to ensure marketing initiatives support commercial objectives.
• Manage external agencies, marketing partners and other service providers where required.
• Build and develop the marketing team and establish a culture of creativity, experimentation and commercial accountability.

Requirements

• At least 10 years of relevant professional experience in consumer marketing, brand, growth marketing, product marketing or related roles.
• Strong track record in consumer-facing marketing with demonstrable commercial results.
• Proven experience successfully launching and growing new products or services.
• Evidence of driving sales and revenue growth through both online and offline marketing.
• Strong experience in digital and social media marketing.
• Hands-on experience using modern marketing technology and AI-enabled marketing tools.
• Strong understanding of consumer research, segmentation, positioning, brand strategy and proposition development.
• Experience developing and executing go-to-market and demand-generation strategies.
• Strong understanding of the consumer marketing funnel, from awareness and customer acquisition through conversion, retention and repeat purchase.
• Able to analyse campaign, channel, customer and sales performance and translate insights into practical marketing actions.
• Experience managing marketing budgets and allocating expenditure based on performance and commercial returns.
• Strong leadership, communication and stakeholder-management skills.
• Able to operate effectively in a fast-growing and entrepreneurial environment.
• Relevant experience or qualifications in Marketing, Business, Communications, Consumer Insights, Product Marketing or related disciplines will be advantageous.
• Experience in healthcare, wellness, longevity, consumer health, lifestyle or other consumer-facing sectors will be particularly relevant.

Who We Are Looking For

We are looking for a marketer who is both creative and commercially accountable.

You should understand how to build a compelling consumer proposition and brand, but also be comfortable being measured on customer acquisition, conversion, sales and revenue.

You should be curious about new consumer behaviours, social media trends and emerging AI capabilities, and be willing to experiment with new tools and approaches to improve marketing effectiveness.

Most importantly, we are looking for someone who can take a new programme or product, understand why consumers should want it, develop the right positioning and go-to-market strategy, and turn that strategy into measurable consumer demand and sustainable revenue growth.