GTM Engineer Office: SG (Singapore)

Wayfindi; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Aspire is building the data‑driven Growth stack to power outbound motion across the US, Singapore, Hong Kong, and Australia. You will own the systems that move leads into pipeline by connecting CRM, enrichment, sequencing, and AI‑driven prioritisation.

Join a Growth tribe focused on experiments, channels, and funnels to bring new founders and businesses onto Aspire, with multi‑market exposure across APAC and the US. This role demands hands‑on system building and cross‑functional collaboration.

Qualifications

• 4+ years working inside a GTM function (sales, marketing, RevOps, or CS)
• Experience building real systems others depend on
• Fluency with automation platforms and APIs such as n8n, Make, Zapier, or Clay
• Deep working knowledge of a modern CRM, ideally HubSpot
• Not a pure software engineering role, but comfortable reading code and data warehouses

Responsibilities

• Design and build the data, tooling, and workflow infrastructure to identify, prioritise, and activate high‑value target accounts
• Own how the stack fits together (CRM, sales intelligence, enrichment, sequencing) and the account data model everything downstream depends on
• Replace manual list building, research, enrichment, qualification, and routing with automated workflows
• Build repeatable workflows that consistently produce qualified accounts across defined ICP segments and tiers
• Design the signal layer (funding, hiring, market expansion) and own sequencing infrastructure and deliverability
• Deploy AI workflows for account intelligence, personalisation, and prioritisation
• Decide where an agent runs unsupervised and where a human stays in the loop, and build guardrails
• Establish GTM metrics and dashboards, track conversion at every stage, find where pipeline leaks, and ship the fix
• Maintain and improve what you build, and leave the team a system they can run without you

Skills

GTM experience

Automation platforms

HubSpot CRM

Data analysis

Cross-functional collaboration

Tools

HubSpot

n8n

Make

Zapier

Clay

Apollo

Job description

Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade‑offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About the role

You’ll sit with the people who own growth, understand what they’re trying to achieve, and build the systems that make it happen. You’ll think about how data moves between tools rather than tool by tool, and judge success by pipeline impact.

Demand Generation sits within Aspire’s Commercial organisation. We’re building a direct outbound motion from scratch across the US, Singapore, Hong Kong, and Australia (and growing), targeting finance leaders at mid‑market companies of 50 to 250 employees and founders at high‑growth startups.

About the team

Our Growth tribe is focused on acquiring and activating customers at scale. You’ll work on the experiments, channels, and funnels that bring new founders and businesses onto Aspire.

What you’ll own

• Design and build the data, tooling, and workflow infrastructure to identify, prioritise, and activate high‑value target accounts
• Own how the stack fits together (CRM, sales intelligence, enrichment, sequencing) and the account data model everything downstream depends on
• Replace manual list building, research, enrichment, qualification, and routing with automated workflows, returning selling hours to reps
• Build repeatable workflows that consistently produce qualified accounts across defined ICP segments and tiers
• Design the signal layer (funding, hiring, market expansion) and own sequencing infrastructure and deliverability
• Deploy AI workflows for account intelligence, personalisation, and prioritisation, judged on measured conversion impact rather than novelty
• Decide where an agent runs unsupervised and where a human stays in the loop, and build the guardrails to match
• Establish GTM metrics and dashboards, track conversion at every stage, find where pipeline leaks, and ship the fix
• Maintain and improve what you build, and leave the team a system they can run without you

What you need to be successful

• 4+ years working inside a GTM function (sales, marketing, RevOps, or CS), understanding how leads become pipeline and why reps stop trusting a lead score
• Builder first — you’ve built real systems other people depend on, and can walk us through what you shipped
• Fluency with automation platforms and APIs such as n8n, Make, Zapier, or Clay, wired together by you rather than on your behalf
• Deep working knowledge of a modern CRM, ideally HubSpot, shaped around a team's actual needs rather than just used
• Comfortable reading code, shipping small changes, and interrogating a data warehouse — this isn’t a software engineering role, but it isn’t a no‑code role either
• You design for adoption: building the workflow is the easy half; getting the team to use it is the job
• Experience standing up an outbound motion from scratch rather than optimising an existing one is a plus
• Familiarity with sales intelligence platforms such as Apollo, Firmable, Clay, or ZoomInfo, and with email deliverability and data protection across jurisdictions (GDPR, PDPA, CAN‑SPAM) is a plus
• Ex‑founder or experience working with early‑stage businesses is a plus
• B2B fintech or financial services experience, with multi‑market exposure across APAC and the US, is a plus
• Has a strong grasp of artificial intelligence concepts and the ability to apply AI tools (e.g. Claude, n8n, etc.) and frameworks to solve real‑world problems at Aspire