Growth Partner Marketing Manager, Subscriptions

Amazon Inc.

Singapore

On-site

SGD 110,000 - 180,000

Full time

3 days ago

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Job summary

Amazon is seeking a Partner Marketing Manager (Subscriptions) to drive growth for Prime, Prime Video, Amazon Music, Kindle Unlimited, and more through 3P partners across SEA and AU/NZ. The role is execution-focused, data-driven, and partner-facing, coordinating with BD, Central Marketing, Product, Lifecycle Management and Finance to deliver scalable programs.

The ideal candidate thrives in fast-paced environments, translates data into insights, and builds high-impact marketing programs that

Qualifications

5+ years of experience in partner marketing, distribution partnerships, channel marketing, account management, or digital marketing - ideally within subscription services, streaming/OTT, telco, or digital platforms
Proven track record of growing subscriptions, revenue, or engagement through third party (3P) partner channels
Familiarity with partner-led growth models
Experience designing partner incentives programs.
Proven ability to grow revenue, adoption, or engagement through partner channels.
Experience developing joint marketing plans and translating partner insights into measurable growth initiatives.

Responsibilities

Own partner marketing plans and campaigns: Build and manage campaign plans for assigned partners, aligning objectives, audiences, channels, milestones, and deliverables. Coordinate execution from brief and readiness through launch, optimization, and post-campaign review..
Deliver measurable growth: Develop and execute initiatives that improve offer awareness, adoption, customer engagement, and revenue across partner offers and customer segments. Monitor performance against goals, identify opportunities or risks, and adjust campaign tactics to improve outcomes..
Lead go-to-market (GTM) execution: Bring Amazon service benefits to life through compelling partner marketing programs. Use Prime benefits, Prime Video content, seasonal moments such as Prime Day, and major launches to create timely, relevant campaigns across partner channels..
Build strong partner relationships: Serve as a day-to-day marketing contact for assigned partners. Establish clear plans and expectations, share performance insights, resolve execution challenges, and build alignment around growth opportunities..
Coordinate cross-functional delivery: Bring together Business Development, Finance, Technology, Product, and other stakeholders to deliver partner commitments. Clarify dependencies, surface risks early, and keep decisions and deliverables on track..
Use data to guide decisions: Track campaign and offer performance, assess results across audiences and channels, and translate findings into clear recommendations. Share learnings with partners and internal teams to inform future plans and improve performance..
Improve marketing operations: Identify opportunities to make campaign execution, reporting, and partner workflows more effective. Contribute to regional and global initiatives involving marketing automation, data quality, reporting, and process improvement..
Communicate results and progress: Prepare clear, insight-led materials for quarterly business reviews (QBRs) and leadership updates. Summarize performance, explain key drivers, highlight risks, and recommend next steps..