Growth Marketing Specialist: ASO, SEO & App Acquisition

Notewise; Singapore; On-site; SGD 50,000 - 73,000; Full time

Job summary

Notewise is seeking a Marketing Specialist to drive growth and discoverability of its note-taking app across app stores and digital channels. You will own ASO, SEO, messaging, paid acquisition, and performance optimization, working with product, design, and content teams on campaigns and growth initiatives.

The role requires strong analytical skills, a product sense, and hands-on experience with paid campaigns across major platforms. Bachelor’s degree or equivalent is expected.

Qualifications

• Bachelor’s degree or equivalent.
• 2+ years of professional experience in marketing, growth, ASO, user acquisition, or a closely related role.

Responsibilities

• Own and continuously improve App Store Optimization (ASO) across the App Store and Google Play, including store listings, keywords, messaging, creatives, localization, and experiments.
• Analyze store, acquisition, and user data to identify growth opportunities and continuously improve visibility, conversion, and downloads.
• Develop and optimize SEO, product positioning, and messaging across relevant acquisition channels.
• Plan, manage, and optimize paid acquisition campaigns across Google Ads, Apple Ads, Meta, TikTok, and other platforms.
• Run data-driven experiments and iterations across messaging, creatives, store listings, and acquisition funnels.
• Collaborate with product, design, and content teams on marketing campaigns, creatives, and growth initiatives.

Skills

ASO

SEO

Product messaging

Digital acquisition

Data analysis

Experimentation

Copywriting

Ownership

Communication

Education

Bachelor’s degree

Tools

Google Ads

Apple Ads

Meta Ads

TikTok Ads

Job description

Notewise is seeking a Marketing Specialist to drive growth and discoverability of its note-taking app across app stores and digital channels. You will own ASO, SEO, messaging, paid acquisition, and performance optimization, working with product, design, and content teams on campaigns and growth initiatives.

The role requires strong analytical skills, a product sense, and hands-on experience with paid campaigns across major platforms. Bachelor’s degree or equivalent is expected.