Growth & Marketing Ops Lead

VERTICAL INSTITUTE PTE. LTD.; Singapore; On-site; SGD 54,000 - 90,000; Full time

Job summary

Vertical Institute, Singapore's leading AI and technology training provider, is hiring an Assistant Marketing Manager (Growth & Marketing Operations). You will own end-to-end marketing campaigns and drive growth experiments, connecting strategy with execution to turn briefs into validated levers.

You will manage EDM and WhatsApp automation, coordinate with the Head of Marketing, and build relationships with partners and media to raise brand visibility while keeping campaigns on schedule and

Qualifications

• 3-5 years of integrated/digital marketing experience with measurable impact.
• Experience in education/edtech is preferred.
• Bachelor's degree in Marketing or Communications required.

Responsibilities

• Own end-to-end integrated campaigns across B2C and B2B channels.
• Lead growth experiments and data-driven optimization.
• Manage PR and partnerships to raise brand visibility.
• Oversee marketing project calendar, events, and content production.
• Own EDM calendar and WhatsApp automation workflows.
• Collaborate with Head of Marketing and sales, ensuring timely delivery.

Skills

Integrated marketing

Growth marketing

Digital marketing

Campaign planning

Data analysis

Education

Marketing degree

Communications degree

Tools

Salesforce

HubSpot

Zoho

Job description

Vertical Institute, Singapore's leading AI and technology training provider, is hiring an Assistant Marketing Manager (Growth & Marketing Operations). You will own end-to-end marketing campaigns and drive growth experiments, connecting strategy with execution to turn briefs into validated levers.

You will manage EDM and WhatsApp automation, coordinate with the Head of Marketing, and build relationships with partners and media to raise brand visibility while keeping campaigns on schedule and