EdTech Brand & Community Marketing Lead (Onsite)

Vertical Institute; Singapore; On-site; SGD 33,000 - 50,000; Full time

Job summary

Vertical Institute, based in Singapore’s Geylang area, seeks a Senior Marketing Executive to drive brand, social media, community, events, partnerships, and marketing communications initiatives. The role requires prior education industry marketing experience and hands-on execution across content, events, and PR activities.

You will collaborate with the Digital & Growth Marketing Manager to elevate brand visibility and audience engagement, managing organic channels, events, and partner campaigns

Qualifications

• 3–5 years of experience in integrated/brand/digital/social media or community marketing.
• Strong written English with attention to detail and brand consistency.
• Experience in EdTech, training, professional education, or professional services is a plus.

Responsibilities

• Own and manage the organic social media strategy and content calendar across key platforms.
• Plan and execute social media campaigns to support brand awareness and engagement.
• Develop content ideas and direction for social media with consistent brand voice and visuals.
• Plan and execute events, workshops, and community initiatives to strengthen engagement.
• Support partnerships and co‑marketing campaigns to increase reach and visibility.
• Track performance across channels and prepare regular marketing reports.

Skills

Social media marketing

Brand marketing

Integrated marketing

Community marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

EDM marketing

Job description

Vertical Institute, based in Singapore’s Geylang area, seeks a Senior Marketing Executive to drive brand, social media, community, events, partnerships, and marketing communications initiatives. The role requires prior education industry marketing experience and hands-on execution across content, events, and PR activities.

You will collaborate with the Digital & Growth Marketing Manager to elevate brand visibility and audience engagement, managing organic channels, events, and partner campaigns