Growth & Marketing Operations Associate

Vertical Institute; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Vertical Institute in Singapore seeks an Assistant Marketing Manager to drive growth and operations for integrated campaigns and two owned channels—EDM and WhatsApp. You will collaborate with the Head of Marketing to turn briefs into campaigns and hypotheses into validated growth levers.

You will own end-to-end project delivery, run structured experiments, and manage PR and partnerships to boost brand visibility in a fast-growing EdTech environment.

Qualifications

• 3-5 years of integrated marketing, growth marketing, or digital marketing with demonstrable commercial impact.
• Must have prior marketing experience in the education, EdTech, training, or learning industry.
• Degree in Marketing, Communications, or a related field.
• Strong analytical mindset — build test plans, interpret results, and make data-driven recommendations.
• Experience working closely with senior leadership and translating strategy into structured, executable plans.
• Strong written communicator in English — clear, precise, and professional across internal briefs, campaign copy, and partner communications.
• Solid familiarity with paid media platforms and marketing performance reporting.
• Public Relations or agency management experience is an advantage.

Responsibilities

• Own end-to-end planning and execution of marketing campaigns across B2C and B2B channels, aligned with the marketing calendar.
• Track campaign performance and translate data into actionable insights for the team.
• Be the operational anchor to keep campaigns on track and deadlines met.
• Lead a structured experimentation framework for growth hypotheses and tests.
• Identify opportunities across the funnel and translate into actionable initiatives with owners.
• Own narrative alignment and communications across campaigns for coherence with commercial goals.
• Develop partnerships that build brand visibility with corporate partners, associations, and media.
• Manage the marketing project calendar end-to-end with cross-team dependencies.

Skills

Integrated marketing

Growth marketing

Digital marketing

English communication

Leadership experience with senior team

Paid media expertise

PR/agency management

Education/EdTech experience

Analytical mindset

Structured planning

Education

Degree in Marketing/Communications

Tools

Salesforce

HubSpot

Zoho

Zapier

Make

Job description

Vertical Institute in Singapore seeks an Assistant Marketing Manager to drive growth and operations for integrated campaigns and two owned channels—EDM and WhatsApp. You will collaborate with the Head of Marketing to turn briefs into campaigns and hypotheses into validated growth levers.

You will own end-to-end project delivery, run structured experiments, and manage PR and partnerships to boost brand visibility in a fast-growing EdTech environment.