Growth Marketing Manager

Propseller; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Propseller in Singapore seeks a Growth Marketing Manager to turn the marketing budget into signed deals. You will own paid acquisition across Google, Meta, TikTok and other channels, run lead-gen tools and CRM journeys, and tie results to revenue.

You’ll manage day-to-day spend across a 7-figure annual marketing budget with a freelance designer and developer, aiming for more qualified seller and buyer leads at a steadily shrinking cost per client.

Qualifications

• 5+ years in marketing, including 3+ years in performance or growth marketing, managing US$250K+ in annual spend, with results you can quantify.
• Hands-on expertise in Google Ads and Meta Ads, plus GA4 and Google Tag Manager, including conversion tracking and offline conversion sync;
• Experience with CRM (we use HubSpot), marketing automations and reporting solutions;
• Strong analytical skills: advanced spreadsheet user; SQL or Looker Studio is a bonus;
• Fluent with AI tools for creative, copy and analysis;
• Excellent written and spoken English;
• Bonus: experience with TikTok ads or landing page tools;
• Based in Singapore, or willing to relocate. We sponsor Employment Passes for eligible candidates.

Responsibilities

• Paid acquisition: Run and scale lead generation across Google, Meta, TikTok, property portals and new channels worth testing. Use AI to drive ads optimisation faster than competitors.
• Budget and bidding: Manage day-to-day spend against cost-per-qualified-lead targets, with cost per client as the north star, and recommend reallocations.
• Lead magnets: Grow usage of Propseller-made free tools such as Propseller Home Insights and Propseller Listing Insights, improve their lead conversion, and prototype new tools with AI before handing them to Product.
• Landing pages and conversion: Build and test landing pages, forms and funnels with our freelance designer and developer.
• CRM and lifecycle: Build lead-scoring, nurturing, and reactivation journeys for 150,000+ contacts.
• Measurement: Own tracking (GA4, Google Tag Manager, conversion APIs). Sync CRM outcomes back to ad platforms. Maintain, improve and automate the dashboards, and report on what’s working and what isn’t.
• Experimentation: Run a structured testing roadmap across audiences, creative, offers and pages, and share what you learn.
• Sales feedback loop: Work with sales leaders on lead quality and follow-up speed, and use their feedback to improve targeting.

Skills

Performance Marketing

Analytics

English Fluency

Campaign Optimization

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

HubSpot

SQL

Looker Studio

Job description

About Propseller

Propseller is a tech-powered real estate agency, established in Singapore in 2019. In August 2022, Propseller raised US$12M in a Series A round led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore. Propseller has been ranked by The Straits Times among Singapore’s Top 100 Fastest-Growing Companies in 2024, 2025, and 2026.

Propseller’s mission is to help people build wealth through real estate. We help people buy and sell homes by bringing together top agents, marketers, dedicated support, software, data and AI. Together, they form one integrated platform that enables clients to achieve better outcomes and property agents to close more deals.

Since launch, Propseller has sold 4,500 properties, representing US$2B in value. Propseller has also become one of Singapore's most-loved real estate agencies, with an average Google My Business rating of 4.8/5 (1,000+ reviews).

The next phase of our journey is to go from helping people sell their homes to becoming the No. 1 brand for moving from one home to the next: selling, buying, and financing.

Propseller is an equal opportunity employer. We hire, reward and promote people on merit and results, and welcome applicants from all backgrounds. In 2026, Propseller was awarded the Progressive Wage accreditation (No 26201711507M) by the Singapore Business Federation, and our team comprised 9 different nationalities. We do sponsor visas. Although we can’t promise results, we run assessments early.

Role

As Growth Marketing Manager, you run the engine that turns Propseller’s marketing budget into signed deals. You’ll own paid acquisition, our free lead-generation tools, CRM journeys, and the measurement that ties them together.

You’ll manage day-to-day spend across our 7-figure annual marketing budget, work with our freelance designer and developer, and have one goal: more qualified seller and buyer leads at a falling cost per client.

What makes this role unique is that you get the economics and sophistication of B2B marketing with the scale of B2C. And you get it in a category consumers love to talk about, property, at a company that is data-driven and AI-pilled.

As in B2B, every transaction is high-value (average revenue per transaction of US$10,000), trust determines who wins, and growth depends on the leads our agents convert. You’ll optimise for deals, not clicks.

As in B2C, you have enough volume to test fast and learn from real data: 15,000+ leads per year, 150,000+ contacts in our CRM, and 4,500 transactions closed since launch.

Duties & Responsibilities

• Paid acquisition: Run and scale lead generation across Google, Meta, TikTok, property portals and new channels worth testing. Use AI to drive ads optimisation faster than competitors.

• Budget and bidding: Manage day-to-day spend against cost-per-qualified-lead targets, with cost per client as the north star, and recommend reallocations.

• Lead magnets: Grow usage of Propseller-made free tools such as Propseller Home Insights and Propseller Listing Insights, improve their lead conversion, and prototype new tools with AI before handing them to Product.

• Landing pages and conversion: Build and test landing pages, forms and funnels with our freelance designer and developer.

• CRM and lifecycle: Build lead-scoring, nurturing, and reactivation journeys for 150,000+ contacts.

• Measurement: Own tracking (GA4, Google Tag Manager, conversion APIs). Sync CRM outcomes back to ad platforms. Maintain, improve and automate the dashboards, and report on what’s working and what isn’t.

• Experimentation: Run a structured testing roadmap across audiences, creative, offers and pages, and share what you learn.

• Sales feedback loop: Work with sales leaders on lead quality and follow-up speed, and use their feedback to improve targeting.

Ideal Candidate

This role is for you if you’re a “Quant” who can also tell a story: you live in dashboards, but you know a great hook when you see one.

You’ve run performance marketing where lead quality matters more than click volume, such as SaaS, real estate, financial services, insurance, or education. You know the difference between a lead, an MQL, an SAL and an SQL, and you judge campaigns by the deals they produce.

You find the messaging that works, set up tracking, launch campaigns and build landing pages yourself, and use AI every day to work faster.

You’re hands‑on and fast, and ship work that rarely needs rework.

You believe AI is changing marketing. You’re actively building your AI skills and want to work alongside people who push them further.

You want to grow. With performance and pay reviewed every 6 months, there’s room to grow as the team does.

Requirements

• 5+ years in marketing, including 3+ years in performance or growth marketing, managing US$250K+ in annual spend, with results you can quantify;

• Hands-on expertise in Google Ads and Meta Ads, plus GA4 and Google Tag Manager, including conversion tracking and offline conversion sync;

• Experience with CRM (we use HubSpot), marketing automations and reporting solutions;

• Strong analytical skills: advanced spreadsheet user; SQL or Looker Studio is a bonus;

• Fluent with AI tools for creative, copy and analysis;

• Excellent written and spoken English;

• Bonus: experience with TikTok ads or landing page tools;

• Based in Singapore, or willing to relocate. We sponsor Employment Passes for eligible candidates.

How We Work

• Low ego, high standards: We look for people who can hold opposites together: ambition and humility, urgency and patience, curiosity and focus, speed and quality. We argue with facts rather than titles, give feedback often and receive it gratefully. We call each other “Sunshines” because we enjoy working with optimism. We know our clients rely on us for big decisions, so we take our work seriously but not ourselves.

• Clear writing, small meetings: For work that is not client‑facing, we document our research, insights, recommendations, decisions, processes and policies in Notion, so most of the work happens before the meeting and can happen async. We rarely use slides. Most meetings are 30–60 minute working sessions with 2‑3 people; except for a weekly team meeting, long group meetings are rare.

• Clear goals, unlimited opportunities: Team and individual targets are written down and accessible company‑wide so everybody knows what everybody is working towards. Performance and pay are reviewed every 6 months so that your compensation grows as fast as you do. There is no ceiling: we had someone joining as an intern who was promoted to C‑level 5 years later.

• Office presence: We’re together in the office from Monday to Thursday and work from wherever suits you on Friday.

What You Get

• Central office: Modern, high‑