Senior Growth Marketing Specialist

Propseller

Singapore

On-site

SGD 56,000 - 89,000

Full time

12 hours ago

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Benefits offered by this job

Swimming pool and gym access

MacBook Pro and software

Quarterly town halls

Team lunch budget

Annual leave 18 days

Corporate health insurance

Impact

Job summary

Propseller is seeking a Senior Growth Marketing Specialist to drive paid and CRM campaigns that transform budget into signed deals. You will manage daily spend across Google, Meta, and portals, while supporting free lead-gen tools and HubSpot campaigns for 150,000+ contacts.

You’ll optimize for deals, not clicks, with 15,000+ leads annually and 4,500 transactions since launch. The role offers growth from technician to Growth Marketing Manager, and requires relocation to Singapore if needed.

Qualifications

3+ years in digital marketing with measurable results.
2+ years hands-on Google Ads and Meta Ads.
Experience with GA4 and Google Tag Manager; offline conversions a plus.
Fluent written and spoken English; based in Singapore or willing to relocate.

Responsibilities

Run paid acquisition campaigns across Google, Meta, TikTok and property portals within budgets.
Manage daily spend and bids to meet cost-per-qualified-lead targets.
Run lead-generating campaigns for Propseller Home Insights and Listing Insights to improve lead conversions.
Execute CRM campaigns in HubSpot for 150,000+ contacts and maintain lead scoring rules.
Maintain offline conversion uploads, enhanced conversions, and data quality checks.
Build and refresh audiences from 150,000+ CRM contacts; exclude irrelevant segments.
Collaborate with designer and developer on landing pages and forms to lift conversion.
Create dashboards showing cost per client by channel, campaign and creative; report weekly.
Incorporate sales feedback to refine targeting and exclusions.

Skills

Digital marketing

Google Ads

Meta Ads

Analytics

English proficiency

AI tools usage

Tools

GA4

Google Tag Manager

HubSpot

Looker Studio

CRM campaigns

Job description

As Senior Growth Marketing Specialist, you run the campaigns that turn Propseller’s marketing budget into signed deals. You’ll run our paid channels day-to-day within channel budgets set by your manager, support our free lead-generation tools and CRM campaigns, and make every dollar accountable for revenue, not clicks.

You’ll work with other members of our marketing team, our freelance designer and developer, and share one goal: more qualified seller and buyer leads at a declining cost per client.

What makes this role unique is that you get the economics and sophistication of B2B marketing with the scale of B2C. And you get it in a category consumers love to talk about, property, at a company that is data-driven and AI-pilled.

As in B2B, every transaction is high-value (average revenue per transaction of US$10,000), trust determines who wins, and growth depends on the leads our agents convert. You’ll optimise for deals, not clicks.

As in B2C, you have enough volume to test fast and learn from real data: 15,000+ leads per year, 150,000+ contacts in our CRM, and 4,500 transactions closed since launch.

Duties & Responsibilities

Paid acquisition: Run and optimise campaigns across Google (Search, Performance Max), Meta, TikTok and property portals.
Budget pacing: Manage daily spend and bids within channel budgets against cost-per-qualified-lead targets, with cost per client as the north star, and flag where money should move.
Lead magnets: Run campaigns to increase usage of Propseller Home Insights and Propseller Listing Insights, and test ways to improve their lead conversion.
CRM campaigns: Run nurturing and reactivation campaigns in HubSpot for 150,000+ contacts, and help maintain our lead-scoring rules.
Conversion signals: Maintain offline conversion uploads, enhanced conversions and conversion APIs from HubSpot, and flag data-quality issues early.
Audiences: Build and refresh custom audiences, exclusions and lookalikes from our 150,000+ CRM contacts.
Landing pages and conversion: Build and test landing pages and forms with our freelance designer and developer to lift conversion from click to qualified lead.
Reporting: Maintain dashboards showing cost per client by channel, campaign and creative, and report weekly on what’s working and what isn’t.
Sales feedback loop: Gather feedback from sales team members on lead quality, and use it to refine targeting and exclusions.

Ideal Candidate

This role is for you if you think lead generation is a messaging, experience and data puzzle. You’d rather set up tracking, build a landing page and launch a campaign yourself by Friday than debate for a month.

You’ve run performance marketing where lead quality matters more than click volume, such as SaaS, real estate, financial services, insurance or education, and you judge campaigns by the deals they produce.

You’re hands-on and fast, and ship work that rarely needs rework.

You believe AI is changing marketing. You’re actively building your AI skills and want to work alongside people who push them further.

You want to grow. With performance and pay reviewed every 6 months, this role is a direct path to the Growth Marketing Manager role.

Requirements

3+ years in digital marketing, including 2+ years hands-on running Google Ads and Meta Ads campaigns, with results you can quantify;
Experience with conversion tracking in GA4 and Google Tag Manager; experience with offline conversions or conversion APIs is a strong plus;
Experience building email or nurture campaigns in a CRM or marketing automation tool, ideally HubSpot;
Strong analytical skills: advanced spreadsheet user; SQL or Looker Studio is a bonus;
Fluent with AI tools for creative, copy and analysis;
Excellent written and spoken English;
Bonus: TikTok ads, property portal advertising or landing-page tools;
Based in Singapore, or willing to relocate. We sponsor Employment Passes for eligible candidates.

How We Work

Low ego, high standards: We look for people who can hold opposites together: ambition and humility, urgency and patience, curiosity and focus, speed and quality. We argue with facts rather than titles, give feedback often and receive it gratefully. We call each other “Sunshines” because we enjoy working with optimism. We know our clients rely on us for big decisions, so we take our work seriously but not ourselves.
Clear writing, small meetings: For work that is not client-facing, we document our research, insights, recommendations, decisions, processes and policies in Notion, so most of the work happens before the meeting and can happen async. We rarely use slides. Most meetings are 30–60 minute working sessions with 2–3 people; except for a weekly team meeting, long group meetings are rare.
Clear goals, unlimited opportunities: Team and individual targets are written down and accessible company-wide so everybody knows what everybody is working towards. Performance and pay are reviewed every 6 months so that your compensation grows as fast as you do. There is no ceiling: we had someone joining as an intern who was promoted to C-level 5 years later.
Office presence: We’re together in the office from Monday to Thursday and work from wherever suits you on Friday.

What You Get

Central office: Modern, high-ceiling office near Lavender, Bendemeer, and Farrer Park MRT;
Swimming pool and gym access: Access to our office building facilities;
Cutting-edge equipment: MacBook Pro and advanced, well-implemented software;
Quarterly town halls: An entire morning of physical gathering to know what’s going on;
Team lunch budget: Quarterly budget for team bonding lunches or dinners;
Annual leave: 18 days per year, plus the flexibility to swap public holidays;
Corporate health insurance: Covering hospitalisation, GPs, specialists and dental;
Impact: An opportunity to make an impact by guiding people through one of life’s biggest financial decisions, buying or selling a home.