Growth Marketing Leader — Brand & Demand Strategy

NTUC FIRST CAMPUS LIMITED; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

NTUC FIRST CAMPUS LIMITED is seeking a senior marketing leader to set and own the Growth Business strategy, translating business goals into integrated plans across brand, demand generation, and performance marketing. You will manage the GB budget, lead a multi-disciplinary team, and partner with BCM and enrolment teams to drive enrolments and growth.

A strategic yet hands-on leader will thrive in a lean, fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Proven breadth across brand, demand generation, and digital/performace marketing with CRM exposure.
• Strong leadership, building and developing a small high-performing team.
• Experience owning a marketing budget and delivering measurable ROI.
• Strategic thinker who is hands-on in a lean team environment.
• Excellent stakeholder management and communication across functions.

Responsibilities

• Set and own marketing strategy for Growth Business aligned to roadmap and revenue targets.
• Translate goals into integrated marketing plans spanning brand, performance and demand generation.
• Own the GB marketing budget across the portfolio with ROI focus.
• Lead marketing within Growth Business leadership team with strong insights.
• Own brand portfolio, positioning, and brand standards across lines.
• Lead demand generation, campaigns, and go-to-market for the portfolio.
• Collaborate with BCM, enrolment leads, and business owners to align marketing with goals.
• Oversee analytics dashboards and performance reporting for brand and campaigns.
• Support new concepts, programmes, and market entry with marketing input.
• Build and develop a high-performing marketing team; manage calendars and resources.
• Coordinate external agencies and partners to extend capacity.

Skills

Strategic marketing

Team leadership

Budget management

CRM & lifecycle marketing

Cross-functional collaboration

Performance marketing

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM platforms

Campaign dashboards

Job description

NTUC FIRST CAMPUS LIMITED is seeking a senior marketing leader to set and own the Growth Business strategy, translating business goals into integrated plans across brand, demand generation, and performance marketing. You will manage the GB budget, lead a multi-disciplinary team, and partner with BCM and enrolment teams to drive enrolments and growth.

A strategic yet hands-on leader will thrive in a lean, fast-paced environment.