Growth Marketing Lead — E‑commerce & Live Events

WELLNO PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Wellno is a Singapore home appliance brand seeking a hands‑on marketing specialist to run day‑to‑day activities across our marketplaces, social channels and offline roadshows. You will execute the content calendar, coordinate with creators, and engage in live sessions to grow brand presence.

You will report directly to the Managing Director and drive campaigns, listings, and advertising with a bias toward measurable ROAS. Strong English writing and 1–3 years of ecommerce experience are required.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related field.
• 1–3 years of hands‑on experience in e‑commerce, a consumer brand, or an agency serving one.
• Practical working knowledge of at least one of Shopee, Lazada or TikTok Shop Seller Centre.
• Comfortable with Canva and basic short‑form video editing (CapCut or similar).
• Strong written English for customer‑facing copy.

Responsibilities

• Run day‑to‑day marketing across marketplaces, social channels and roadshows.
• Manage listings, campaigns, vouchers, and bundles across Shopee, Lazada and TikTok Shop.
• Lead platform advertising (Shopee/Lazada/TikTok Shop) to budget/ROAS targets.
• Grow affiliate and creator programmes; recruit and track performance.
• Coordinate live‑selling sessions and shoppable video.
• Liaise with mall management and event organizers for roadshows and events.
• Source and brief KOLs and creators; manage seeding and rights.
• Own content calendar across Instagram, TikTok, Facebook and Xiaohongshu.
• Update Shopify product pages and campaign landing pages; support paid ads.
• Produce weekly ROAS reports and competitive pricing tracking.

Skills

E‑commerce marketing

Content calendar

Social media marketing

Cross-channel coordination

Campaign management

English writing

Education

Diploma or Degree in Marketing or related field

Tools

Shopee

Lazada

TikTok Shop Seller Centre

Canva

CapCut

Job description

Wellno is a Singapore home appliance brand seeking a hands‑on marketing specialist to run day‑to‑day activities across our marketplaces, social channels and offline roadshows. You will execute the content calendar, coordinate with creators, and engage in live sessions to grow brand presence.

You will report directly to the Managing Director and drive campaigns, listings, and advertising with a bias toward measurable ROAS. Strong English writing and 1–3 years of ecommerce experience are required.