Growth Marketing Lead: Data-Driven Growth & Brand

cultivate; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A subscription e-commerce company based in Singapore is seeking a Growth Marketing Lead to drive its online presence and engagement. This role involves designing and executing marketing strategies aimed at customer acquisition and brand-building initiatives. The successful candidate will have over five years of relevant experience, expertise in B2C marketing, and a strong analytical mindset. If you're passionate about making a difference in a sustainable circular economy, apply today!

Qualifications

• More than five years of relevant working experience.
• Good understanding of digital marketing concepts and best practices.
• The know-how to calculate and measure ROI concerning marketing spend and efforts.

Responsibilities

• Develop a deep understanding of customers' journeys to identify growth and brand opportunities.
• Lead the marketing plan development, including goals and resource planning.
• Grow the customer base through acquisition and referrals using multi-channel campaign plans.
• Drive customer retention through engagement programs in critical moments.
• Own the ROI of performance campaigns and measure marketing spend contributions.
• Drive social media presence and increase brand visibility.
• Monitor key metrics and deliver reports on marketing campaigns.

Skills

B2C social media management

Email campaigns

Referral marketing

Google Analytics

SEO

SEM

Analytical mindset

Interpersonal skills

Critical thinking

Job description

A subscription e-commerce company based in Singapore is seeking a Growth Marketing Lead to drive its online presence and engagement. This role involves designing and executing marketing strategies aimed at customer acquisition and brand-building initiatives. The successful candidate will have over five years of relevant experience, expertise in B2C marketing, and a strong analytical mindset. If you're passionate about making a difference in a sustainable circular economy, apply today!