Growth Marketing Lead, Asia

AIRBNB SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 280,000 - 360,000; Full time

Job summary

Airbnb Singapore Private Limited is seeking a Growth Marketing Lead for Asia to lead regional growth initiatives across Japan, Korea, India, and Southeast Asia. The role focuses on market insights, capability building, and regional leadership within a cross-functional team spanning marketing, engineering, and data science.

The position emphasizes scaling AI-driven marketing, regional pods, and localization of assets while coordinating with global and country teams to align priorities and

Qualifications

• 15+ years of experience in growth marketing, performance marketing, or digital strategy roles.
• Deep understanding of key Asia markets such as Japan, Korea, India, and Southeast Asia.
• Proven experience managing strategies across multiple countries with varying levels of maturity and complexity.
• Experience leading and developing high-performing, geographically distributed teams.
• Strong ability to translate data and insights into strategic decisions and regional priorities.
• Experience working with marketing, product, engineering, data, and operations teams across regions.
• Familiarity with marketing automation, analytics platforms, and AI-driven marketing.

Responsibilities

• Define and drive the growth marketing strategy across Asia, identifying opportunities to unlock growth at both regional and country levels.
• Manage and grow a team of growth marketers across multiple markets, providing direction, coaching, and support to drive execution and impact.
• Analyze performance data, customer behavior, and market trends across Asia to inform priorities and investment decisions.
• Ensure global initiatives are adapted to local market needs, balancing regional consistency with country-level nuances.
• Build and scale Asia-specific capabilities, including regional pods and AI-first approaches to creative execution and localization.
• Partner with Asia Brand Marketing, Business Ops, and regional teams to align on priorities and deliver impact.
• Navigate across time zones and teams to drive alignment and deliver against growth priorities.

Skills

Growth Marketing Leadership

Asia Market Expertise

Multi-Market Strategy

People Management

Data-Driven Decision Making

Cross-Functional Collaboration

MarTech & AI Marketing

Job description

The Community You Will Join:

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.

The Difference You Will Make:

As Growth Marketing Lead, Asia, you will play a critical role in shaping Airbnb’s growth strategy across the region by leading market insights, building regional capabilities, and managing a growing team across key markets including Japan, Korea, India, and Southeast Asia.

This role sits at the intersection of market strategy, organizational leadership, and cross-functional collaboration. You will identify growth opportunities across Asia’s diverse markets, guide regional strategies, and partner closely with global and regional teams to ensure initiatives are tailored to local needs and scaled effectively.

You will be instrumental in building Asia-specific capabilities, including creative and execution models such as regional pods, and advancing an AI-first approach to marketing and localized asset development. You will also play a key role in aligning efforts across the Asia hub in Singapore, global teams, and country-level stakeholders.

Success in this role requires strong understanding of Asia’s diverse digital ecosystems, the ability to operate across multiple markets and time zones, and proven experience leading teams and scaling impact in complex, high-growth environments.

A Typical Day:

• Regional Growth Strategy and Leadership: Define and drive the growth marketing strategy across Asia, identifying opportunities to unlock growth at both regional and country levels.
• Team Leadership and Development: Manage and grow a team of growth marketers across multiple markets, providing direction, coaching, and support to drive strong execution and impact.
• Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends across Asia to inform strategic priorities and investment decisions.
• Cross-Market Strategy, Execution and Localization: Ensure global initiatives are effectively adapted to local market needs, balancing regional consistency with country-level nuances, and owning end-to-end execution for currently unmanaged markets
• Capability Building and Innovation: Build and scale Asia-specific capabilities, including regional pods andAI-first approaches to creative execution, automation, and localized asset development.
• Cross-Functional and Regional Collaboration: Partner with Asia Brand Marketing, Business Operations, and regional teams based in Singapore, as well as global teams across London and the US, to align on priorities and deliver impact.
• Operational Excellence and Alignment: Navigate across time zones and teams to drive alignment, ensure clear communication, and deliver against key growth priorities across the region.

Your Expertise:

• Growth Marketing Leadership: 15+ years of experience in growth marketing, performance marketing, or digital strategy roles, with a strong track record of leading teams and scaling impact in complex organizations.
• Asia Market Expertise: Deep understanding of key Asia markets such as Japan, Korea, India, and Southeast Asia, including consumer behavior, platform ecosystems, and market dynamics.
• Multi-Market and Regional Experience: Proven experience managing strategies across multiple countries with varying levels of maturity and complexity.
• People Management: Experience leading and developing high-performing, geographically distributed teams.
• Data and Strategic Thinking: Strong ability to translate data and insights into strategic decisions and regional priorities.
• Cross-Functional Collaboration: Experience working with marketing, product, engineering, data, and operations teams across regions.
• MarTech and Innovation: Familiarity with marketing automation, analytics platforms, and emerging technologies, with experience driving AI-driven marketing and scalable creative solutions

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.