Growth Marketing Lead

Curate Kitchen Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Curate Kitchen Pte Ltd is seeking a marketing leader to plan and execute strategies aimed at growing market share and achieving sales targets in Singapore. You will drive digital marketing efforts across channels and mentor an online marketing team, shaping the customer journey from awareness to conversion.

You will analyze performance data, collaborate with sales, and manage campaigns across paid search, social, and email. A degree in Marketing and 2+ years’ relevant experience are expected.

Qualifications

• Degree or Diploma in Business or Marketing or relevant disciplines.
• 2+ years of experience in F&B / E-Comm retail / Media / FMCG industry.
• Experience in performance marketing channels: paid search, social, affiliate, retargeting, and programmatic video/display.
• Familiar with web analytics tools such as Google Analytics 360; app analytics is a plus.
• Strong content writing and design sensibility.

Responsibilities

• Plan and execute marketing plans and strategies to grow market share and hit sales targets.
• Enhance digital customer experience with engagement and conversion improvements.
• Use data to measure and improve digital marketing campaigns (ROI and KPIs).
• Manage, supervise and mentor online marketing executive.
• Coordinate with sales on marketing strategies and promotions.
• Respond to online and email customer complaints within 24 hours and follow up with stakeholders.
• Lead performance management for team members and set yearly goals.
• Oversee online presence: website, social media, email marketing, and online ads.
• Conduct market research and translate insights into actionable strategies.

Skills

Marketing strategy

Performance marketing

Data analytics

Team leadership

Communication skills

Project management

Content writing

Education

Degree or Diploma in Business or Marketing

Tools

Google Analytics 360

App analytics

Job description

Curate Kitchen Pte Ltd is seeking a marketing leader to plan and execute strategies aimed at growing market share and achieving sales targets in Singapore. You will drive digital marketing efforts across channels and mentor an online marketing team, shaping the customer journey from awareness to conversion.

You will analyze performance data, collaborate with sales, and manage campaigns across paid search, social, and email. A degree in Marketing and 2+ years’ relevant experience are expected.