Marketing Executive - Content, Live Commerce & Growth

You Tiao Man; Singapore; Remote; SGD 56,000 - 89,000; Full time

Job summary

You Tiao Man in Singapore seeks a dynamic Content & Social Media Specialist to manage monthly calendars, create engaging content, coordinate live sessions, and optimize campaigns across TikTok, IG, Shopee, and more. You will craft captions, descriptions, and marketing copy, use AI tools for ideation, and design visuals with Canva/CapCut to ensure consistent branding.

Join a fast-paced team driving e-commerce content, live streams, and promotional campaigns across multiple platforms in a vibrant

Responsibilities

• Develop and maintain monthly content calendars across all digital platforms.
• Plan campaigns around festive seasons, product launches, promotional periods and key marketing events.
• Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.
• Storyboard and shoot engaging product videos and behind-the-scenes stories with the team.
• Coordinate with influencers and manage user-generated content when needed.
• Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans.
• Draft social media captions, product descriptions, emails, and campaign headlines.
• Schedule and post across platforms (TikTok, Instagram, Facebook, EDM).
• Monitor engagement and trends to optimize content.
• Plan and coordinate TikTok Live and Shopee Live sessions with livestream hosts, affiliates and creators.
• Prepare livestream scripts, promotional mechanics and vouchers; support live operations and post-live reporting.
• Analyse livestream performance and recommend improvements.
• Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.; track campaign performance, product views, and conversion rates.
• Suggest optimization of listings and customer experience.
• Create engaging content for TikTok, Instagram, Facebook and other social platforms.
• Write compelling captions, product descriptions, EDMs and marketing copy.
• Use AI tools to accelerate copywriting, ideation, scripting and content optimization.
• Stay updated on social media trends and recommend new content opportunities.
• Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools; maintain branding across platforms.
• Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.).
• Plan and execute online campaigns across multiple sales channels.
• Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns.
• Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging.
• Collaborate across departments to ensure timely campaign execution.
• Design marketing content and visual assets for digital and physical channels.
• Create and adapt packaging designs for new and existing products.
• Design promotional materials such as postcards, flyers, posters, banners and POS collateral.
• Develop visuals for campaigns, product launches, events and promotional activities.
• Maintain consistent branding across packaging, digital content and physical marketing materials.
• Resize and adapt designs for different platforms and formats.
• Work with the team to develop creative concepts and translate ideas into final marketing materials.

Job description

You Tiao Man in Singapore seeks a dynamic Content & Social Media Specialist to manage monthly calendars, create engaging content, coordinate live sessions, and optimize campaigns across TikTok, IG, Shopee, and more. You will craft captions, descriptions, and marketing copy, use AI tools for ideation, and design visuals with Canva/CapCut to ensure consistent branding.

Join a fast-paced team driving e-commerce content, live streams, and promotional campaigns across multiple platforms in a vibrant