Growth & Marketing Architect, AI-Driven

Janus Digital; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Janus Digital is seeking a hands-on marketing leader in Singapore to own the company’s strategy, positioning, and budget. The role requires you to execute across content, paid media, MarTech and reporting, with a sharp focus on sales enablement and AI-native workflows.

You will run campaigns end-to-end, build the team around you, and personally manage campaigns while laying the foundations for growth in Singapore, the UK, and beyond.

Qualifications

• 8–12 years of progressive B2B technology marketing experience, selling to C-suite buyers through long, trust-led cycles.
• Experience owning marketing strategy, ideally as a Head of Marketing or senior manager ready to step up, combined with the willingness to execute everything yourself – this role is genuinely hands-on until the team is in place.
• A true builder mentality: experience as a first or early marketing hire in a scaling company, and the ambition to build a team.
• Strong, practical AI capability: confident using generative AI tools, agents and automation (e.g. Claude, ChatGPT, workflow automation) to plan, create and run marketing at scale.
• Proven sales enablement experience: creating the content, tools and processes that help sales teams win complex, high-value deals.
• Practical campaign experience across Singapore/APAC and the UK/Europe.
• Expert, hands-on experience running Google Ads, SEM and complex LinkedIn paid architectures.
• A demonstrated history of independently rolling out CRM, automation, data and reporting stacks.
• Sharp technical and commercial editing capability, with confident ghostwriting in an executive voice.
• Exposure to institutional financial services marketing (e.g. private equity, asset management) is a strong plus; familiarity with real estate or proptech also helps, though neither is essential.

Responsibilities

• Own and set Janus Digital’s marketing strategy: market prioritisation, positioning, channel mix, budget allocation and annual and quarterly plans, aligned with commercial leadership.
• Define and refine Janus Digital’s commercial narrative and our outcome-based value proposition for C-suite economic buyers (CEOs, COOs, CFOs).
• Architect and run Account-Based Marketing across our launch markets, Singapore and the UK, extending as we scale.
• Pioneer paid Answer Engine Optimisation (AEO) and chatbot advertising, alongside hands‑on paid LinkedIn and Google SEM.
• Make sales enablement a core priority: build and maintain the sales and partner toolkit – ROI calculators, pitch decks, battlecards, case studies and objection‑handling scripts – and work closely with sales to keep it sharp and in use.
• Manage LinkedIn as our priority social channel, including ghostwriting for our Global CEO and Singapore CEO.
• Deploy and independently manage a lean, AI‑native MarTech stack (Attio, Apollo.io, LinkedIn Sales Navigator, Koala, Supabase, Evidence.dev, a headless website, Cookiebot), orchestrated through Slack and Claude.
• Use AI tools and agents daily to multiply your output across research, content, campaign build, personalisation, analytics and reporting, so you can operate at the pace of a full function from day one.
• Report pipeline contribution and outcome‑based value attribution against the model agreed with commercial leadership.

Job description

Janus Digital is seeking a hands-on marketing leader in Singapore to own the company’s strategy, positioning, and budget. The role requires you to execute across content, paid media, MarTech and reporting, with a sharp focus on sales enablement and AI-native workflows.

You will run campaigns end-to-end, build the team around you, and personally manage campaigns while laying the foundations for growth in Singapore, the UK, and beyond.