Global TikTok Ads Specialist (Acquisition & Growth)

Iserious; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Iserious in Singapore is seeking an experienced TikTok advertising specialist to grow customer acquisition and sales across international markets. You will manage TikTok paid advertising with a focus on short-form video to attract audiences, communicate product value and drive purchases.

This role blends hands-on media buying, creative judgement and rigorous data analysis. Appointment at Specialist or Senior Specialist level depends on experience.

Qualifications

• At least 3 years hands-on TikTok Ads experience with independent campaign management.
• Strong ability to turn data into actionable recommendations for hooks and messaging.
• Proven success in paid campaigns with measurable costs and returns.
• Experience testing multiple concepts and scaling successful campaigns.
• Proficiency with TikTok Ads Manager and conversion tracking.

Responsibilities

• Plan, launch and optimise TikTok Ads campaigns to drive customer acquisition and purchases.
• Develop a structured short-form video testing programme across travel scenarios and creator styles.
• Prepare actionable creative briefs covering hooks, scripts, pacing, product benefits and CTAs.
• Collaborate with creative teams to produce and iterate video ads and UGC for TikTok.
• Analyse metrics like CTR, conversion, CAC, and ROAS to improve performance.

Skills

TikTok Ads

Data analysis

Campaign optimization

Creative testing

English fluency

Tools

TikTok Ads Manager

Excel/Sheets

Job description

Iserious in Singapore is seeking an experienced TikTok advertising specialist to grow customer acquisition and sales across international markets. You will manage TikTok paid advertising with a focus on short-form video to attract audiences, communicate product value and drive purchases.

This role blends hands-on media buying, creative judgement and rigorous data analysis. Appointment at Specialist or Senior Specialist level depends on experience.