Growth Leader: Marketing, Sales & Partnerships

Museum of Ice Cream; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Museum of Ice Cream in Singapore seeks a Head of Marketing, Sales & Partnerships to lead the local commercial growth engine. You will own the Singapore strategy across brand marketing, consumer acquisition, content, social, sales, partnerships, PR and market development.

You will lead the Singapore marketing and sales team, drive KPIs, and collaborate with global/ regional partners to translate data into actions that grow visitation and ticket revenue.

Qualifications

• 7+ years of progressive marketing and commercial growth experience.
• Team leadership across marketing, sales, content and partnerships.
• Experience setting KPIs, managing pipeline and driving revenue through B2B, events or partnerships.
• Integrated marketing across paid, owned and earned channels with conversion focus.
• Performance marketing with ROAS, CPA, testing and creative performance.

Responsibilities

• Lead Singapore's marketing and sales function, setting priorities, operating rhythms and KPIs across marketing, content, social, sales and partnerships.
• Own end-to-end consumer strategy across pre-arrival, in-market and post-visit stages, coordinating across paid, owned and earned channels.
• Build strategic partnerships with brands, tourism stakeholders and distribution platforms to expand reach and revenue.
• Direct MOIC Singapore's content and social strategy, including Xiaohongshu, with agency partners.
• Manage paid digital, PR, influencer and KOL partners; set budgets and targets for demand generation.
• Collaborate with Operations and regional teams to plan seasonal programming and activations that drive repeat visitation.

Skills

Marketing leadership

Team leadership

KPI setting & pipeline management

Integrated marketing

Performance marketing

Analytics & forecasting

Stakeholder management

Tools

Meta Ads

Google Ads

TikTok Ads

Xiaohongshu

Job description

Museum of Ice Cream in Singapore seeks a Head of Marketing, Sales & Partnerships to lead the local commercial growth engine. You will own the Singapore strategy across brand marketing, consumer acquisition, content, social, sales, partnerships, PR and market development.

You will lead the Singapore marketing and sales team, drive KPIs, and collaborate with global/ regional partners to translate data into actions that grow visitation and ticket revenue.