Growth Lead: Northeast Asia Crypto & CeFi

Theblockchainassociation; Singapore; On-site; SGD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive total compensation package

L&D and Education subsidy

Team building programs and events

Wellness and meal allowances

Healthcare schemes for employees and/​

Job summary

OKX is seeking a product-driven growth leader to accelerate the adoption of OKX products across North East Asia. This role sits at the intersection of Product, Growth, Marketing and Business, with a strong focus on CeFi products and measurable growth outcomes.

You will work with Product, BD, VIP, Affiliate and regional teams to identify growth opportunities, build GTM strategies, and optimize acquisition, activation, engagement, retention and monetization across NEA markets.

Qualifications

• Strong CeFi and crypto product knowledge.
• Strong product sense and ability to translate capabilities into growth propositions.
• Highly data-driven with a commercial mindset.
• Deep understanding of digital growth tools and mechanics.
• Proven experience driving measurable business or product growth.
• Experience with crypto user behavior, especially active traders.

Responsibilities

• Own the product growth marketing strategy for NEA with measurable business outcomes.
• Develop GTM strategies based on local behavior and market opportunities.
• Collaborate with Product, BD, VIP, Affiliate and regional teams to drive growth.
• Use data to understand funnel, identify bottlenecks and optimize campaigns.

Skills

CeFi/crypto knowledge

Product sense

Data-driven

Growth tools

Cross-functional collaboration

Market judgment

Analytical capability

Leadership/communication

NEA market experience

Crypto user behavior

Tools

KOL channels

CRM tools

Job description

OKX is seeking a product-driven growth leader to accelerate the adoption of OKX products across North East Asia. This role sits at the intersection of Product, Growth, Marketing and Business, with a strong focus on CeFi products and measurable growth outcomes.

You will work with Product, BD, VIP, Affiliate and regional teams to identify growth opportunities, build GTM strategies, and optimize acquisition, activation, engagement, retention and monetization across NEA markets.