Growth-Focused Marketing Manager

IRFANA PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

IRFANA PTE. LTD. is seeking an innovative Marketing Manager to promote our brand and services.

You will optimize our marketing strategies, manage the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Qualifications

• Bachelor's degree in marketing or related field
• Strong grasp of marketing fundamentals and tactics
• Creative problem-solving and leadership abilities
• Experience with digital marketing and social media strategies
• Excellent communication skills and ability to manage projects

Responsibilities

• Evaluate and optimize marketing and pricing strategies
• Analyze market trends and prepare forecasts
• Generate new business leads
• Develop strategies to raise brand awareness and drive traffic
• Deploy campaigns and oversee implementation from ideation to execution
• Experiment with organic and paid channels (content, PPC, social media)
• Create engaging content for website and blog to attract target groups
• Build relationships with industry partners and vendors
• Monitor marketing budget and allocate funds quarterly and annually
• Review marketing materials from banners to brochures and case studies
• Measure campaign performance and adjust based on insights
• Analyze consumer behavior to refine emails and advertising campaigns

Skills

Marketing strategy

Leadership

Analytics

Digital marketing

Content marketing

Communication

Education

Bachelor's degree in marketing

Job description

IRFANA PTE. LTD. is seeking an innovative Marketing Manager to promote our brand and services.

You will optimize our marketing strategies, manage the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.