Growth-Focused Digital Marketing Specialist

EXEO Global Asset Holdings; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

EXEO Global Pte Ltd is seeking a Digital Marketing Specialist to join its corporate marketing team at the global headquarters. You will optimise lead generation and brand visibility through paid media, email marketing, and marketing automation, while translating data insights into actionable outcomes for end-to-end corporate events.

You’ll collaborate with business units across the Group, manage HubSpot/Salesforce workflows, and continuously test and refine campaigns in a fast-paced environment.

Qualifications

• Minimum Diploma/Degree in Marketing, Mass Communications, Business, Digital Media, or related disciplines.
• Minimum 2-3 years hands-on experience in digital marketing, performance marketing, or marketing operations.
• Proficient with GA4, paid advertising platforms (Google Ads, LinkedIn Campaign Manager), and HubSpot/ Salesforce(or comparable CRM/marketing automation tools).
• Proven experience executing email marketing campaigns, audience segmentation, and lead nurturing workflows.
• Good communication skills in English language and a 2nd language, with strong copy writing and messaging skills.
• Hands-on experience supporting physical corporate events, trade shows, or industry conferences.
• Strong analytical mindset with the ability to interpret data, identify patterns, and present actionable reporting.
• Able to thrive in a fast-paced environment and deliver on required assets and campaigns in a timely manner.
• Responsible, proactive, and motivated individual, that is willing to learn and explore new digital marketing strategies.
• Proven ability to work collaboratively as a good team player across diverse teams and regional units.
• Comfortable with giving and receiving feedback, and able to handle ambiguity.

Responsibilities

• Plan, execute, and optimise paid media campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) to maximise lead generation, brand awareness, and ROI.
• Manage and maintain HubSpot CRM workflows, including lead segmentation, automated email nurture sequences, and inbound marketing campaigns.
• Conceptualise, build, and deploy email marketing campaigns and newsletters to engage internal and external stakeholders across the Group.
• Track, analyse, and report website traffic, campaign conversions, and user behavior using GA4 and platform insights.
• Collaborate with the team to align ad copy, landing pages, and creative assets for seamless user journeys.
• Assist in ensuring the smooth running of marketing campaigns (digital and in-person corporate events).
• Support the Marketing Team with corporate events, exhibitions, and industry seminars locally and regionally.
• Conduct ongoing A/B testing on ad creatives, messaging, and email formats to improve click-through and conversion rates.
• Maintain data hygiene across digital platforms and ensure all marketing initiatives comply with data protection guidelines.
• Other ad-hoc duties as required to support business needs.

Skills

Digital marketing

Performance marketing

Marketing operations

Email marketing

Copywriting

Data analysis

Team collaboration

English proficiency

Education

Diploma/Degree in Marketing, Mass Communications, Business, Digital Media

Tools

GA4

Google Ads

LinkedIn Campaign Manager

HubSpot

Salesforce

CRM/Marketing automation tools

Job description

EXEO Global Pte Ltd is seeking a Digital Marketing Specialist to join its corporate marketing team at the global headquarters. You will optimise lead generation and brand visibility through paid media, email marketing, and marketing automation, while translating data insights into actionable outcomes for end-to-end corporate events.

You’ll collaborate with business units across the Group, manage HubSpot/Salesforce workflows, and continuously test and refine campaigns in a fast-paced environment.