Global Digital Marketing & Lead Generation Specialist

EXEO GLOBAL PTE. LTD.; Singapore; On-site; SGD 48,000 - 70,000; Full time

Job summary

EXEO Global Pte. Ltd. is seeking a Digital Marketing Specialist at its Singapore headquarters to boost lead generation and brand visibility.

You will manage paid media across Google, LinkedIn, and Meta, while building marketing automation workflows and nurturing emails to engage stakeholders. Collaborating with cross‑functional teams, you will track campaign performance with GA4, optimise landing pages, and support regional events and exhibitions to drive meaningful business outcomes for the

Qualifications

• Minimum 2–3 years in digital marketing, performance marketing or marketing operations.
• Proficient with GA4, paid advertising platforms, and HubSpot/Salesforce (or comparable CRM/marketing automation tools).
• Proven experience executing email campaigns, audience segmentation, and lead nurturing workflows.
• Good communication skills in English and a 2nd language; strong copy writing.

Responsibilities

• Plan, execute, and optimise paid media campaigns (Google Ads, LinkedIn Ads, Meta) to maximise lead generation, brand awareness and ROI.
• Manage and maintain HubSpot CRM workflows, including lead segmentation and automated nurture sequences.
• Conceptualise, build, and deploy email marketing campaigns and newsletters to engage internal and external stakeholders.
• Track, analyse, and report on website traffic, campaign conversions, and user behaviour using GA4 and platform insights.
• Collaborate to align ad copy, landing pages, and creative assets for seamless user journeys.
• Assist in running digital campaigns and in-person corporate events.
• Support events, exhibitions, and industry seminars regionally.
• Conduct ongoing A/B testing on ad creatives and messaging to improve CTR and conversions.
• Maintain data hygiene across digital platforms and ensure compliance with data protection guidelines.

Skills

Digital marketing

Performance marketing

Marketing ops

GA4

Google Ads

LinkedIn Ads

HubSpot

Salesforce

Email marketing

Audience segmentation

Lead nurturing

Copywriting

Education

Diploma/Degree in Marketing or related

Tools

HubSpot

Salesforce

Google Analytics GA4

Google Ads

LinkedIn Campaign Manager

Job description

EXEO Global Pte. Ltd. is seeking a Digital Marketing Specialist at its Singapore headquarters to boost lead generation and brand visibility.

You will manage paid media across Google, LinkedIn, and Meta, while building marketing automation workflows and nurturing emails to engage stakeholders. Collaborating with cross‑functional teams, you will track campaign performance with GA4, optimise landing pages, and support regional events and exhibitions to drive meaningful business outcomes for the