Growth-Driven Trade Marketing & Brand Activation Lead

The HEINEKEN Company; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Job summary

The HEINEKEN Company is seeking a senior marketing professional to develop and drive insights on commercial performance for growth across markets, focusing on SP and AP opportunities, pricing, promotion, and distribution.

You will lead the Tiger Way of Trade Marketing, defining the annual brand activation plan across markets, channels and customers, with Lunar New Year and football campaigns as critical pillars.

Responsibilities

• Develop and populate performance trackers; provide insights and recommendations for growth (distribution, price, promo, BTL).
• Interact daily with markets to identify issues and opportunities, lead SP & AP initiatives.
• Drive Tiger Way of Trade Marketing and define global TTL brand activations across channels and markets.
• Own the merchandise catalogue; improve quality, reduce cost, and drive adoption in AP rounds.
• Create and refresh a 3-year APP strategy for Tiger to win in key repertoires and pricing corridors.
• Lead footprint expansion strategy aligned with SP and deploy repeatable Tiger solutions for market archetypes.
• Manage Tiger Internal Community; coordinate Global Brand Team connects and internal communications agenda.
• Oversee budget for Trade Marketing/BTL brand initiatives.

Job description

The HEINEKEN Company is seeking a senior marketing professional to develop and drive insights on commercial performance for growth across markets, focusing on SP and AP opportunities, pricing, promotion, and distribution.

You will lead the Tiger Way of Trade Marketing, defining the annual brand activation plan across markets, channels and customers, with Lunar New Year and football campaigns as critical pillars.