Global Web Experience Lead - UX, Localisation & CRO

PU Prime; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

PU Prime is seeking a Digital Experience Specialist (Web) to own global marketing websites, drive localisation, UX improvements and conversion-focused optimisations. You will collaborate with Design, SEO, Performance Marketing and Regional Marketing to translate business needs into effective digital experiences.

This role emphasizes web experience, UX, digital marketing and project execution, with independent project leadership from requirements through to launch and ongoing optimisation.

Qualifications

• 4+ years in web marketing, website management or related role.
• Experience with website redesigns, revamps or large-scale improvements.
• Strong understanding of UX, site structure and conversion optimisation.
• Experience coordinating projects with designers and developers.
• Ability to manage multiple requests and priorities simultaneously.

Responsibilities

• Own global marketing websites and act as primary marketing contact for requests.
• Lead website revamps, page development, localisation and optimisation.
• Translate requirements into briefs for design and dev teams.
• Maintain and prioritise website backlog; ensure on-time delivery.
• Coordinate localisation across markets and languages.
• Work with SEO, analytics and CRO teams to improve pages and campaigns.
• Support A/B testing and CRO initiatives to boost conversions.
• Analyse GA4 and other analytics; derive actionable recommendations.

Skills

Web experience

UX

Digital marketing

Project execution

Multi-market coordination

Stakeholder management

A/B testing

Tools

GA4

Google Tag Manager

Heatmaps

CRO tools

CMS platforms

HTML/CSS basics

Job description

PU Prime is seeking a Digital Experience Specialist (Web) to own global marketing websites, drive localisation, UX improvements and conversion-focused optimisations. You will collaborate with Design, SEO, Performance Marketing and Regional Marketing to translate business needs into effective digital experiences.

This role emphasizes web experience, UX, digital marketing and project execution, with independent project leadership from requirements through to launch and ongoing optimisation.