Global Product Marketing Lead, Creator & Streamer Content

Razer Inc.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Razer Inc. is seeking an Associate Manager, Product Marketing (Content Creation) in Singapore to drive global product marketing for creator and streamer products, spanning hardware and software.

You will craft positioning, messaging, and GTM plans, collaborating with Product, Regional Marketing, Sales, and Partnerships to fuel growth across platforms. The role requires 2–3 years in product marketing, a strong grasp of the creator economy, and experience with multi-channel campaigns.

Qualifications

• 2–3 years in product marketing or product management in consumer electronics, content creation or gaming.
• Understanding of creator economy and streaming platforms (Twitch/YouTube/TikTok).
• Experience with software-as-a-service or subscription business models is preferred.

Responsibilities

• Own end-to-end global product marketing strategy for creator/streamer products—hardware and software.
• Develop compelling positioning, messaging and value propositions for creators.
• Plan and execute global go-to-market campaigns with cross-functional teams.
• Analyze market trends and competitor landscape to shape strategy.
• Support lifecycle and in-product marketing to drive adoption and retention.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Campaign management

Education

BA/BS in Business or Marketing

Tools

Marketing automation

Campaign analytics

Job description

Razer Inc. is seeking an Associate Manager, Product Marketing (Content Creation) in Singapore to drive global product marketing for creator and streamer products, spanning hardware and software.

You will craft positioning, messaging, and GTM plans, collaborating with Product, Regional Marketing, Sales, and Partnerships to fuel growth across platforms. The role requires 2–3 years in product marketing, a strong grasp of the creator economy, and experience with multi-channel campaigns.