Global PR Lead: Strategy, Crisis & Media Relations

SHEIN; Singapore; On-site; SGD 90,000 - 180,000; Full time

Job summary

SHEIN is seeking an outstanding international public relations professional to lead global communications strategy, content planning, and execution to enhance brand influence and reputation in international markets.

The ideal candidate will have strong experience in public opinion monitoring, crisis communications, and producing high-quality English-language content for media outreach. Financial PR background and international media relationships are a plus.

Qualifications

• Bachelor’s degree or above in Public Relations, Journalism, Communications, Marketing, Finance, or related field preferred.
• 5–8 years of experience in public relations or communications; international PR experience preferred.
• Strong capabilities in communications strategy, content planning, and end-to-end execution.
• Proven experience in public opinion management and crisis communications, with ability to formulate messaging for different scenarios.
• Professional English proficiency, with exceptional writing and verbal communication skills.
• Familiarity with the international media landscape and major social media platforms.
• Ability to work under pressure and collaborate across time zones.

Responsibilities

• Develop international communications strategies and content plans, and drive their execution.
• Create communications materials to support strategic initiatives (press releases, speeches, articles, social media copy).
• Build and maintain relationships with international media outlets, KOLs, industry orgs, and stakeholders; expand channels.
• Monitor public sentiment and manage crisis communications with timely messaging and risk handling.
• Track communications performance, conduct data-driven reviews, and optimize strategies.

Skills

Public relations

Communications strategy

Crisis communications

Media relations

English writing

Education

Bachelor’s degree

Job description

SHEIN is seeking an outstanding international public relations professional to lead global communications strategy, content planning, and execution to enhance brand influence and reputation in international markets.

The ideal candidate will have strong experience in public opinion monitoring, crisis communications, and producing high-quality English-language content for media outreach. Financial PR background and international media relationships are a plus.