Global Director (Travel Retail)

Tag; Singapore; Hybrid; SGD 250,000 - 420,000; Full time

Job summary

Tag, a global creative production and sourcing partner, is seeking a Global Director – Travel Retail to lead the agency’s strategic partnership with a key client across Travel Retail, shaping how the brand engages travelers worldwide.

You will connect strategy, creativity, experience, digital and execution, translating global brand ambitions into distinctive Travel Retail experiences across markets and touchpoints.

Qualifications

• Significant senior-level experience in beauty, luxury Travel Retail or related discipline.

Responsibilities

• Lead strategic vision and roadmap for Travel Retail client globally.
• Identify opportunities across Travel Retail landscape, markets, formats and experiences.
• Translate insights into clear strategic opportunities and actionable briefs.
• Develop frameworks ensuring global consistency with local adaptation for markets.
• Build traveler audience understanding across nationality, destination and travel occasion.
• Provide proactive strategic counsel and lead senior client conversations, workshops and reviews.
• Navigate complex stakeholder environments and align multiple markets and disciplines.
• Expand and deepen the agency’s strategic partnership with the client.

Skills

Strategic thinking

Leadership

Storytelling

Communication

Cross-functional collaboration

Global experience

Stakeholder management

Job description

At Tag, we bring bold ideas to life. As a global creative production and sourcing partner, we help the world’s leading brands create content at scale, delivering campaigns that are more impactful, more efficient and more effective.

For over 50 years, we’ve partnered with some of the world’s most iconic brands to accelerate speed to market while driving marketing efficiency and brand consistency across every channel. With operations in 29 countries and as part of Dentsu, a global leader in integrated marketing and communications, we bring together creativity, technology and production expertise to deliver end-to-end solutions across creative adaptation, digital content, print, Point of Sales Merchandising (POSM) and sourcing.

Just as we believe great work comes from bringing together different disciplines, we believe it comes from bringing together different people. Diverse perspectives, backgrounds and experiences are what drive our creativity, and we’re committed to fostering an inclusive culture where everyone feels empowered to do their best work.

That commitment is reflected in the recognition we’ve earned, including Best Culture, Production Agency of the Year, and Outstanding SME in Gender Equality, Family Status Equality, and Racial Equality and Inclusion.

Learn more at www.tagworldwide.com.

Role Purpose

The Global Director – Travel Retail will lead the agency’s global strategic partnership with a key client across Travel Retail, helping shape how the brand engages, recruits and inspires travelers around the world.

Acting as a senior strategic partner to the client, this role will bring together deep understanding of the beauty category, the global traveler and the evolving Travel Retail landscape to identify opportunities for brand and commercial growth.

The Global Director will connect strategy, creativity, experience, digital and execution—translating the client's global brand ambitions into distinctive and effective Travel Retail experiences across markets, retailers and touchpoints.

Key Responsibilities

• Lead the development of the strategic vision and roadmap for the client within Travel Retail, aligned to the brand’s broader global ambitions.
• Identify emerging opportunities across the Travel Retail landscape, including new traveler behaviors, markets, retail formats, technologies and experiences.
• Translate brand, category, traveler and commercial insights into clear strategic opportunities and actionable briefs.
• Develop frameworks and principles that enable global consistency while allowing markets to respond to local traveler and retailer needs.
• Bring an outside-in perspective to the client, identifying relevant developments across luxury beauty, retail, travel, culture and consumer behavior.
• Champion a traveler-first approach across all Travel Retail strategy and logistics rollout.
• Experience working with vendors globally to establish supply chain governance
• Build a deep understanding of key traveler audiences, considering nationality, destination, travel occasion, shopping mission and beauty behaviors.
• Identify opportunities to recruit new consumers into the client's brand while strengthening engagement with existing consumers.
• Translate traveler insights into recommendations across communications, experience, services, assortment, gifting and activation.
• Consider the complete traveler journey—from pre-trip inspiration and planning through airport, destination and post-trip engagement—to identify opportunities for the brand to connect more meaningfully with consumers.
• Act as a trusted senior strategic partner to the client's Global Travel Retail leadership and key stakeholders.
• Build strong relationships across global, regional and local client teams, understanding their priorities and connecting them around a shared strategic direction.
• Provide proactive strategic counsel rather than responding solely to individual briefs.
• Lead senior client conversations, strategic workshops, presentations and business reviews.
• Navigate complex stakeholder environments and bring clarity and alignment across multiple markets, functions and agency disciplines.
• Identify opportunities to deepen and expand the agency’s strategic partnership with the client.

Key Capabilities & Experience

The successful candidate will bring significant senior-level experience within beauty, luxury, Travel Retail, retail experience, brand or an adjacent discipline, ideally gained within a global agency or similarly complex international environment.

They will demonstrate:

• Deep understanding of premium/luxury beauty and the role of brand experience in driving consumer desire and recruitment.
• Understanding of the end to end process from content generation across lightboxes and LEDs through to installation and logistics
• Strong knowledge of the Travel Retail ecosystem, including airports, duty-free operators, traveler dynamics and key international markets.
• Experience leading multidisciplinary and geographically dispersed teams.
• Exceptional strategic thinking, storytelling and communication skills
• The ability to simplify complex challenges and create clear strategic direction.
• A highly collaborative leadership style with the ability to influence across organizations without relying on direct authority.

Looking forward to doing meaningful work alongside talented people? We’d love to hear from you.

Join a global team shaping creative production for some of the world’s most recognized brands while building a career with purpose, scale and opportunity.

Tag is committed to an ethical and inclusive recruitment process and will never ask applicants for sensitive personal information upfront or make employment offers contingent on financial requests.

All information provided will be treated in strict confidence and used solely for recruitment purposes.