Global Campaign Operations Lead

bilibili Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Bilibili Group is seeking a results-driven campaign operations professional to develop and execute international campaign strategies that drive user growth, engagement, and creator ecosystem development.

You will design mechanisms and incentives for diverse audiences, plan localized campaigns, and manage end-to-end lifecycle with cross-functional teams.

Strong English communication, data analysis, and a proactive, responsible mindset are essential to thrive in a fast-paced, global environment.

Qualifications

• Bachelor’s degree or above with 2+ years in campaign/operations or growth roles.
• Experience with international products or overseas markets is preferred.
• Strong English communication and cross-functional collaboration.

Responsibilities

• Develop and execute international campaign strategies aligned with goals.
• Design mechanisms, incentives, and journeys for diverse audiences.
• Plan localized online campaigns reflecting overseas markets.
• Manage full campaign lifecycle from requirements to optimization.
• Collaborate with Product, Content, Marketing, Data, and regional teams.
• Establish performance tracking and post-campaign reviews.
• Monitor global trends to inform international operations.

Skills

Campaign operations

Data analysis

Project management

Cross-functional collaboration

English communication

Education

Bachelor’s degree or above

Job description

Bilibili Group is seeking a results-driven campaign operations professional to develop and execute international campaign strategies that drive user growth, engagement, and creator ecosystem development.

You will design mechanisms and incentives for diverse audiences, plan localized campaigns, and manage end-to-end lifecycle with cross-functional teams.

Strong English communication, data analysis, and a proactive, responsible mindset are essential to thrive in a fast-paced, global environment.