Global Brand & Communications Lead

Start2 Group; Singapore; Sur place; SGD 80 000 - 120 000; Plein temps

Résumé du poste

Start2 Group in Singapore is seeking a Brand & Communications Manager to elevate our brand and storytelling across the startup ecosystem. You will shape narratives, manage multi-channel content, and lead external communications for partnerships and events.

You will collaborate with program teams, drive editorial calendars, and ensure consistency of tone, messaging, and visuals across markets, regions, and programs in a fast-paced global environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, Journalism, Business, or a related field.
• 5+ years of experience in brand management, communications, content marketing, PR, or ecosystem marketing.
• Experience working in startups or supporting startup ecosystems (accelerators, incubators, venture programs, or innovation hubs).
• Proven experience managing multi-channel content and communication strategies.
• Strong experience in stakeholder management across cross-functional and multicultural teams.
• Experience supporting events, conferences, or ecosystem engagement initiatives is preferred.
• Experience managing social media, content marketing, and event planning.
• Passion for startups, entrepreneurship, and global business expansion.
• Excellent written and verbal communication skills in English.

Responsabilités

• Brand and communications strategy across priority markets in Asia.
• Content creation across LinkedIn, website, newsletters, email campaigns, presentations, and marketing collateral.
• Translate startup, corporate, and ecosystem activities into engaging stories, case studies, interviews, and thought leadership content.
• Develop and maintain editorial calendars aligned with program milestones, events, and business priorities.
• Support media outreach, press releases, PR distribution, and communication opportunities across regional markets.
• Coordinate external communications for partnerships, ecosystem collaborations, startup delegations, and market programs.
• Build visibility for Start2 Group through ecosystem and media amplification.
• Lead communications for flagship ecosystem events, startup programs, demo days, conferences, and partner activations.
• Develop event messaging, promotional assets, speaker communication support, and post-event content amplification.
• Ensure event outcomes are leveraged for brand awareness and stakeholder engagement.
• Collaborate closely with Program, Business Development, and regional teams to gather content opportunities and ensure communication alignment.
• Support leadership communications, presentations, and external-facing messaging where relevant.
• Coordinate with designers, freelancers, agencies, and ecosystem partners on communication deliverables.
• Maintain brand standards, templates, tone of voice, and communication quality across markets.
• Ensure proper usage of Start2 Group and partner branding across assets and channels.
• Track communication performance, social engagement, media visibility, and content effectiveness.
• Recommend improvements based on performance insights and business priorities.

Connaissances

Brand storytelling

Copywriting

Content marketing

Project management

Stakeholder management

Event planning

Social media management

Email marketing

Editorial capabilities

Multicultural teams

Formation

Bachelor’s degree in Marketing or related field

Outils

Slack

Social media platforms

Email marketing software

Event platforms

Description du poste

Start2 Group in Singapore is seeking a Brand & Communications Manager to elevate our brand and storytelling across the startup ecosystem. You will shape narratives, manage multi-channel content, and lead external communications for partnerships and events.

You will collaborate with program teams, drive editorial calendars, and ensure consistency of tone, messaging, and visuals across markets, regions, and programs in a fast-paced global environment.