GTM Marketing & Communications Lead — Singapore

CPA Australia; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid flexibility

Health & wellbeing programs

Parental leave

Learning & development

Job summary

CPA Australia is seeking a Marketing & Communications Lead to develop and execute the marketing and go-to-market brand strategy for our Singapore markets, ensuring alignment with global campaigns and growth initiatives.

You will act as a regional SME for localised content, manage external stakeholders including government and industry bodies, and drive activation of events and CPD programs with a multi-market approach.

Qualifications

• Experience in marketing and communications for growth markets.
• Ability to develop GTM strategies and campaigns.
• Strong cross-functional communication and stakeholder management.
• Tertiary qualifications in Business, Marketing, or Communications.

Responsibilities

• Develop and execute marketing and GTM brand strategy for Singapore markets.
• Lead region-wide campaigns and partnerships with events.
• Collaborate with central marketing delivery teams to adapt global campaigns.

Skills

Marketing leadership

Brand strategy

Go-to-market

Stakeholder engagement

Education

Bachelor's degree in Marketing or Communications

Tools

Marketing automation

Job description

CPA Australia is seeking a Marketing & Communications Lead to develop and execute the marketing and go-to-market brand strategy for our Singapore markets, ensuring alignment with global campaigns and growth initiatives.

You will act as a regional SME for localised content, manage external stakeholders including government and industry bodies, and drive activation of events and CPD programs with a multi-market approach.