Global B2B Marketing Specialist: Content & Campaigns

AIMaster; Singapore; Presencial; SGD 40.000 - 70.000; Jornada completa

Descripción de la vacante

AIMaster is seeking a Marketing Executive to drive its digital presence across international B2B tech markets. You will manage the company website and social platforms, support campaigns, and help generate inbound leads using AI tools.

Produce engaging content, assist SEO, and track performance with Google Analytics. Collaborate with teams to improve user experience and lead conversion. Strong English writing and CMS skills are essential.

Formación

• 1–3 years of digital marketing, website operations, social media management, or content marketing.
• Experience in digital marketing or content marketing welcome for fresh graduates.
• Strong written and spoken English for professional marketing content.
• Familiarity with WordPress CMS and basic SEO practices.

Responsabilidades

• Manage and regularly update the corporate website, including product pages, news, blogs, and landing pages.
• Support SEO through keyword research and content optimisation to grow organic traffic.
• Monitor website performance using Google Analytics and Google Search Console.
• Coordinate with internal teams to improve website content, user experience, and lead conversion.
• Manage daily content publishing across LinkedIn and other international social platforms.
• Create marketing content including posts, articles, product updates, and success stories.
• Support visual content creation such as banners and short-form videos.
• Track social media performance and campaign referrals.
• Assist in online marketing campaigns (Google Ads, LinkedIn Ads, email, webinars).
• Assist in campaign landing pages, promotional materials, and lead content.
• Track campaign performance metrics (visits, clicks, inquiries, conversions).
• Utilise AI tools (ChatGPT, Canva, etc.) to improve efficiency.
• Prepare marketing collateral and presentations.
• Research international market trends and competitors.
• Contribute to updated website and social media presence and inbound leads.

Conocimientos

Digital marketing

Content creation

SEO basics

Social media management

Analytics

Educación

Bachelor's degree in Marketing

Herramientas

WordPress

Canva

Google Analytics

Google Ads

Descripción del empleo

AIMaster is seeking a Marketing Executive to drive its digital presence across international B2B tech markets. You will manage the company website and social platforms, support campaigns, and help generate inbound leads using AI tools.

Produce engaging content, assist SEO, and track performance with Google Analytics. Collaborate with teams to improve user experience and lead conversion. Strong English writing and CMS skills are essential.