General Manager - Snowboard & Ski School

VAULT PERSONNEL PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

VAULT PERSONNEL PTE. LTD. is hiring for a senior operations leader to own the Snow P&L, design program architectures, and build partnerships with schools and enrichment buyers.

You will lead a five-person team across creative, marketing, programming, guest experience, and instruction, ensuring safety and high-quality experiences on-site. You will manage budgeting, scheduling, and day-to-day operations in a dynamic, physically active environment, collaborating across departments and maintaining a

Qualifications

• 7+ years in academy or program operations.
• Managed seasonal or flexible workforces to a certification standard.
• P&L or full budget ownership.
• Strong operational rigour: scheduling, quality control, safety.
• Demonstrated leadership and people management skills, including team supervision, coaching, and performance management.
• Experience in operations management, scheduling, and day-to-day coordination in a service, hospitality, sports, or leisure environment.
• Strong customer service and stakeholder management abilities, with a focus on safety, quality, and guest satisfaction.
• Business and financial acumen, including budgeting, revenue tracking, and basic data analysis for decision-making.
• Clear written and verbal communication skills, with the ability to collaborate across departments and present ideas effectively.
• Comfortable working in a dynamic, physically active environment and being present on-site during key operational hours, including weekends or holidays when needed.
• Ability to work independently, prioritize multiple tasks, and adapt to evolving business needs in a fast-paced setting.

Responsibilities

• Own the Snow P&L and revenue targets.
• Design term-based program architecture including children's progression levels and camps.
• Build school partnerships as a recurring B2B2C channel.
• Own re-enrolment: term-end conversion is key.
• Own snow memberships and packages sold by the BU team.
• Lead and develop a team of five: creative, marketing, programming & community, guest experience, instruction; KPIs cascaded from BU priorities.
• Rosters and timesheets run through the central scheduling function; GX crew take shift commands from the MOD.
• Uphold safety and instruction standards with Facilities lead and MODs; safety on the floor is absolute.
• Plan maintenance windows with Facilities around program calendars.

Skills

P&L ownership

Budget management

Leadership

Team supervision

Scheduling

Operations management

Customer service

Data analysis

Communication

On-site presence

Education

Sports management degree

Leisure management degree

Business degree

Equivalent experience

Tools

Scheduling software

CRM tools

Reporting tools

Job description

P&L & commercial

Own the Snow P&L in full: revenue target, pricing, mix, margin.

Own peak/off-peak revenue management: pricing within bands, schedule design, utilisation smoothing.

Report monthly: revenue vs target, enrolments, re-enrolment rate, off-peak utilisation.

Academy & programs

Design the term-based program architecture: children's progression levels, adult programs, holiday camps, corporate programs.

Build school partnerships (CCA and enrichment programs) as a recurring B2B2C channel.

Own curriculum quality with the head instructor, whose scope is programs and syllabus only.

Own re-enrolment: term-end conversion is the school's most important sales moment.

Own snow memberships and packages, sold by the BU team.

Seasonal workforce

Build and maintain the certified freelance instructor bench: recruitment (including instructors returning from Southern Hemisphere seasons), certification verification, engagement terms.

Certify bench readiness before every peak season with the scheduling & training function.

Keep bench costs variable - engaged per season, never on payroll.

Team leadership

Lead and develop the team of five: creative, marketing, programming & community, guest experience, instruction; KPIs cascaded from BU priorities.

Rosters and timesheets run through the central scheduling function; GX crew take shift commands from the MOD.

Operations & standards

Uphold safety and instruction standards with the Facilities lead and MODs; safety authority on the floor is absolute.

Plan simulator maintenance windows with Facilities around program calendars.

What Success Looks Like

First 90 days: Peak season fully staffed through the bench; term program architecture designed and priced for the next intake; school partnership pipeline started.

12 months: Enrolments established with strong re-enrolment rates; off-peak utilisation materially improved; revenue tracking to target.

Requirements

• 7+ years in academy or program operations: ski school, swim school, sports academy or enrichment education.
• Managed seasonal or flexible workforces to a certification standard.
• P&L or full budget ownership.
• Strong operational rigour: scheduling, quality control, safety.
• Demonstrated leadership and people management skills, including team supervision, coaching, and performance management.
• Experience in operations management, scheduling, and day-to-day coordination in a service, hospitality, sports, or leisure environment.
• Strong customer service and stakeholder management abilities, with a focus on safety, quality, and guest satisfaction.
• Business and financial acumen, including budgeting, revenue tracking, and basic data analysis for decision-making.
• Clear written and verbal communication skills, with the ability to collaborate across departments and present ideas effectively.
• Comfortable working in a dynamic, physically active environment and being present on-site during key operational hours, including weekends or holidays when needed.
• Ability to work independently, prioritize multiple tasks, and adapt to evolving business needs in a fast-paced setting.
• Diploma or degree in sports management, leisure management, hospitality, business, or a related field preferred, or equivalent experience.

Good to have

• Ski or snowboard instruction certification (NZSIA, BASI, CSIA, APSI).
• Background in snow sports instruction, coaching, or program development is highly advantageous; relevant certifications are a plus.
• Existing relationships with Singapore schools or enrichment buyers.
• Experience with digital tools for scheduling, customer management, and reporting; familiarity with hybrid work practices.