Events Associate

VAULT PERSONNEL PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

VAULT PERSONNEL PTE. LTD. is seeking a proactive coordinator to manage customer communications and CRM-driven lifecycle flows for TSSS programs in Singapore.

You will coordinate term timelines, enrollments, and parent communications while maintaining clean records and driving engagement. You will also organize events and school programs end to end, ensure timely follow-ups, and surface insights to the GM for continuous improvement.

Qualifications

• 2–4 years across events, CRM/customer communications or program coordination in hospitality, education, enrichment, fitness or lifestyle brands.
• Excellent written communication: warm, clear, fast to parents, guardians, corporates and riders.
• Organized to a fault: schedules, lists, follow-ups; nothing slips.
• Hands-on with a CRM or booking platform; adapt to the specific tool quickly.

Responsibilities

• Own day-to-day communications with existing customers via email and WhatsApp, stay on-brand.
• Execute lifecycle touchpoints on the booking/CRM platform, e.g., welcome sequences and re-enrolment campaigns.
• Keep customer records clean with segments and tags for timely messaging.
• Gather feedback after programs/events and surface patterns to leadership.
• Organise and coordinate programs end to end: logistics, lists, briefings, and communications.
• Run the re-enrolment window each term to drive next steps and renewals.
• Track attendance and flag at-risk enrolments for follow-up before lapse.
• Support the GM with calendar planning around peak/off-peak periods and events.

Skills

CRM experience

Event coordination

Program coordination

Customer communications

Tools

CRM platform

Job description

Customer communications & CRM

Own day-to-day communications with existing TSSS customers: term updates, schedule changes, progress milestones, waitlists and enquiries - across email and WhatsApp, warm and on-brand.

Execute the school's lifecycle touchpoints on the booking/CRM platform: welcome sequences, re-enrolment campaigns at term end, win-back outreach to lapsed customers - working within flows built with the Growth & CRM Lead.

Keep customer records clean: segments, tags, program history - so every message lands with the right person at the right moment.

Gather and log customer feedback after programs and events; surface patterns to the GM monthly.

Programs

Organise and coordinate TSSS programs end to end: term class logistics, holiday camps, school and CCA partnership sessions, corporate programs - schedules, customer lists, instructor briefings, parent communications.

Run the re-enrolment window each term: the school's most important sales moment. Every completing customer gets a next step - the next level, the next term, a reason to stay.

Track program attendance and completion; flag at-risk enrolments (missed sessions, no next booking) for follow-up before they lapse.

Support the GM on program calendar planning around peak/off-peak and simulator maintenance windows.

Events & community

Plan and run the school's own events: open houses, trial days, kids' competitions, season send-off socials, parents' evenings - the events that draw new customers in and make existing ones stay.

Build each event to convert: every attendee leaves with a trial booked, a term offer, or a follow-up scheduled - designed with the Growth & CRM Lead.

Coordinate delivery with the Events & Venue Sales Manager (for venue-wide events touching snow) and the Senior DM (event staffing plans - never BAU manpower).

Grow the TSSS community calendar with the instructors: progression celebrations, member sessions, community rides.

Decision authority

Decides: program logistics, customer communications within brand and tone guidelines, event run sheets. Escalates to GM, Ski School: program calendar changes, pricing or offers, event budgets. Creative assets are briefed through the shared studio; platform flow changes go through the Growth & CRM Lead.

Job Requirements

2-4 years across events, CRM/customer communications or program coordination - hospitality, education, enrichment, fitness or lifestyle brands.

Excellent written communication: warm, clear, fast - you'll write to parents, kids' guardians, corporates and riders in the same afternoon.

Organized to a fault: schedules, lists, follow-ups. Nothing slips.

Hands-on with a CRM or booking platform (any major one - the specific tool is learnable).

Good to have

Experience with children's programs or term-based businesses (swim school, enrichment, sports academy).

Event coordination experience with conversion accountability, not just logistics.

Snow sports experience - or the willingness to get on the simulator and learn what your customers feel.