Freelance Social Media Marketer – Singapore Launch

Twine; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Twine, based in Singapore, seeks a creative content storyteller to lead the pre-launch social media effort for a new platform connecting event organisers with vendors and freelancers. You will plan, film, and edit engaging short-form content for Instagram and TikTok, focusing on vendor spotlights and practical series for campus and events.

You will work closely with the founders, testing formats, pitching ideas, and refining strategies based on performance data.

Qualifications

• Experience creating and managing social media campaigns for launches or early-stage platforms.
• Proven ability to film and edit short-form videos for Instagram and TikTok.
• Creative mindset with ability to pitch original content ideas.

Responsibilities

• Develop a pre-launch social media content plan tailored to Instagram and TikTok.
• Film and edit short-form videos, including vendor spotlights and educational series.
• Collaborate with founders to brainstorm and prioritise content ideas.
• Track performance, monitor enquiries and waitlist registrations, and optimise future content.

Skills

Social media campaigns

Short-form video production

Video editing

Storytelling

Performance analytics

Tools

Instagram

TikTok

Job description

Join a dynamic project to drive the pre-launch social media campaign for a new Singapore-based platform connecting event organisers with vendors and freelancers. This role focuses on building early momentum by attracting vendor sign-ups and growing an organiser waitlist. You will collaborate closely with the founders to plan, film, and edit engaging short-form content for Instagram and TikTok, including vendor spotlights and practical video series for campus and event organisers. Your creative input will be valued as you pitch content concepts, prioritise ideas, and refine strategies based on performance analytics. The ideal candidate is passionate about storytelling, understands the Singapore events landscape, and is eager to experiment with content formats that resonate with local audiences.

Deliverables

• Develop and execute a pre-launch social media content plan tailored to Instagram and TikTok.
• Film and edit short-form videos, such as behind-the-scenes vendor spotlights and educational series for organisers.
• Collaborate with founders to brainstorm and prioritise content ideas.
• Track post performance, monitor enquiries and waitlist registrations, and use insights to optimise future content.
• Provide 2–3 examples of personally created content, detailing your role in each project.
• Maintain clear communication on availability and project progress.

Requirements

• Demonstrated experience creating and managing social media campaigns, especially for launches or early-stage platforms.
• Strong skills in short-form video production, including filming, editing, and post-production for Instagram and TikTok.
• Creative mindset with the ability to pitch and execute original content ideas.