[2868] Copywriter (Social Media Advertisement)

The Supreme HR Advisory Pte. Ltd.; Singapore; On-site; SGD 33,000 - 45,000; Full time

Job summary

The Supreme HR Advisory Pte. Ltd. is seeking a copywriter to develop creative concepts and compelling copy across digital, social, experiential, and integrated marketing campaigns in the APAC region.

The role requires translating briefs into clear creative ideas, writing for a range of formats, and collaborating with cross-functional teams to deliver campaigns that align with brand voice and objectives.

Qualifications

• 1–4 years of experience in copywriting, advertising, content creation, or a related creative role.
• Strong understanding of advertising, branding, social media, and digital communications.
• Experience on integrated campaigns, brand activations, experiential projects, celebrity campaigns, or regional/APAC projects is an advantage.
• Able to translate client briefs into clear creative solutions.

Responsibilities

• Develop creative concepts, campaign ideas and copy across digital, social, experiential, and integrated campaigns.
• Translate client briefs and objectives into clear creative ideas and communication strategies.
• Write and adapt copy for social media, digital ads, scripts, campaigns and other marketing materials.
• Support ideation with research and AI tools to inform audience insights and trends.
• Collaborate with Creative Directors, Art Directors, Strategists, Producers, and PMs to move ideas from concept to execution.
• Contribute to regional APAC campaigns ensuring relevance across markets.

Skills

Copywriting

Advertising

Branding

Social media

Digital communications

Tools

AI tools

Job description

Working days & hours: 5 days, 9am to 6pm

Location: Bendemeer

Salary Range: $3000 - $4000

Job Scope:

• Develop creative concepts, campaign ideas, and compelling copy across digital, social, experiential, and integrated marketing campaigns.
• Translate client briefs and business objectives into clear, engaging creative ideas and communication strategies.
• Write and adapt copy for a wide range of formats, including social media, digital ads, campaign platforms, scripts, brand activations, presentations, and other marketing materials.
• Conduct research and use AI tools to support ideation, audience understanding, trend research, content development, and first drafts.
• Work closely with Creative Directors, Art Directors, Strategists, Producers, and Project Managers to develop ideas from concept through execution.
• Contribute to regional campaigns and projects across APAC, ensuring creative work is relevant to different markets and audiences.
• Develop creative content for brand campaigns, media launches, experiential activations, and celebrity-led projects.
• Refine and adapt creative work based on client feedback while maintaining the core creative idea and brand voice.
• Stay up to date with cultural trends, social conversations, advertising formats, and emerging technologies to identify opportunities for fresh and relevant ideas.
• Present and articulate creative ideas clearly to internal teams and clients when required.
• Ensure all copy is accurate, on-brand, audience-appropriate, and aligned with campaign objectives.
• Take ownership of assigned projects while collaborating effectively in a fast-paced, deadline-driven creative environment.

Requirements:

• 1–4 years of experience in copywriting, advertising, content creation, or a related creative role
• Strong understanding of advertising, branding, social media, and digital communications.
• Experience working on integrated campaigns, brand activations, experiential projects, celebrity campaigns, or regional/APAC projects is an advantage
• Able to interpret client briefs, identify communication challenges, and translate them into clear creative solutions.
• Strong understanding of advertising, branding, social media, and digital communications.