Field Marketing Associate Analyst, ASEAN

Salesforce, Inc.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Salesforce Singapore is seeking a Field Marketing Associate Analyst to bridge regional marketing strategies with local Sales, driving pipeline creation, brand awareness, and customer success across ASEAN.

You will manage events, coordinate with cross-functional teams and agencies, track performance, and optimize ROI in a fast-paced B2B SaaS environment.

Qualifications

• 3+ years of hands-on experience in B2B field marketing, event management, or demand generation.
• 3 years’ experience in running scaled events including tradeshows.
• Strong verbal and written communication skills in English.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Collaborate with regional teams to drive pipe and ACV for cloud events.
• Plan and execute B2B field marketing events including logistics and content.
• Manage post-event leads, data analysis, and ROI reporting.
• Coordinate with internal teams and external partners in a fast-paced environment.
• Manage multiple projects across regions with shifting priorities.

Skills

Field marketing

Event management

Demand generation

Stakeholder management

English communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.**The Experience**As we continue to scale across ASEAN we are seeking a high-energy, detail-oriented, and strategic **Field Marketing Associate Analyst** to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations—driving support for pipeline creation, brand awareness, and customer success across this high-growth market. The ideal candidate is a skilled event executor, a proactive project manager, and a data-driven marketer who knows how to collaborate across decentralized, cross-functional teams and our partnering marketing agencies. You understand the enterprise B2B SaaS space, thrive in a fast-paced environment, and are comfortable rolling up your sleeves to make an impact from day one.### **What You’ll Actually Be Doing*** **Stakeholder Manageement** + Collaborating with the South Asia Cloud Marketing team and regional ASEAN Cloud Sales & ESMB leadership and solution engineering to drive pipe and to accelerate ACV for cloud sales events including CXO roundtables, flagship customer events, industry forums and workshops, + Acts as the primary resource for ESMB marketing, supporting PipeGen events Coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations* **Event Planning and Execution:** Including location booking, agency selection and preparation, agenda, content, invitations, planning, builds, preparation, rehearsals, content review, localization, translation, catering, video/photography and reporting.* **Manage post-event activities**, including lead tracking, data analysis, and follow-up initiatives to optimize ROI.* **Collaborate** with internal teams and external partners in a fast-paced environment.* **Manage** multiple projects simultaneously and independently, with the ability to adapt to shifting priorities.* **Strategic Partnerships:** Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.* **Performance Reporting**: Monitor KPIs and work on stop-gap plans with the team. ## **You’re Our Person If...*** 3+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.* 3 years’ experience in running scaled events including tradeshows* Strong verbal and written communication skills in English.* Bachelor’s degree in Marketing, Business, Communications, or related field ## **Even Better If...*** A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a \"customer-first\" mentality.* Strong project management experience including working with multiple internal stakeholder groups across multiple teams and regions to drive business outcomesUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.