Field Marketing Lead, ASEAN

600 salesforce.com Singapore Pte. Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Salesforce is seeking a high-energy Field Marketing Lead in Singapore to bridge regional marketing strategies with local Sales, driving pipeline, brand awareness and customer success.

You will design and execute demand generation programs, manage events (virtual and in-person), and collaborate with cross-functional teams to accelerate growth in the ASEAN market.

Qualifications

• 8+ years of hands-on B2B field marketing, event management, or demand generation.
• 5 years running scaled events including tradeshows.
• Proven ability to manage multiple concurrent projects with diverse stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own end-to-end field marketing activities to drive pipeline.
• Plan and execute demand generation programs and events.
• Collaborate with regional marketing, sales and external agencies.
• Measure performance and report KPIs.

Skills

B2B field marketing

Event management

Demand generation

Stakeholder management

Education

Bachelor's degree in Marketing

Job description

Job Category: Marketing & Communications

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience Singapore is a vital growth engine for Salesforce within Southeast Asia. Following our recent US$1B investment in Singapore over the next five years, our ASEAN market is experiencing unprecedented momentum. To help accelerate this growth in Singapore, we are seeking a high-energy, detail-oriented, and strategic Field Marketing Lead to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations - driving support for pipeline creation, brand awareness, and customer success across this high-growth market.

The ideal candidate will collaborate with senior marketing leadership, cross-functional teams, and external partners/agencies to design and implement demand generation programs. The ideal candidate will have extensive experience in B2B marketing, with a strong background in developing and executing marketing campaigns, sales enablement materials, and managing both virtual and in-person events and is comfortable rolling up their sleeves to make an impact from day one.

What You’ll Actually Be Doing

Stakeholder Management

Acts as the primary resource for Public Sector marketing, supporting events such Public Sector Summit, gov-tech roundtables, and agency-focused engagements. Coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations

End-to-End Campaign Execution

Plan, manage, and deliver a broad range of high-touch field marketing activities, including roundtables, trade shows, support of Salesforce strategic events etc.

Event Lifecycle Ownership

Manage comprehensive event logistics, including venue scouting, onsite execution, seamless registration management, and post-event lead routing.

Marketing Operations

Partner closely with Marketing Operations and Sales Development teams to ensure smooth lead handoffs, rigorous tracking, and tight follow-up alignment.

Vendor & Agency Management

Source, negotiate with, and manage local agencies and third-party vendors, ensuring high quality execution, brand alignment, and optimal cost-efficiency.

Strategic Partnerships

Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.

Performance Reporting

Monitor KPIs and work on stop-gap plans with the team.

Regional Governance & Operating Rhythm

Drives structured cadences with South Asia leadership, cloud business units, and global marketing teams to ensure alignment on pipeline priorities, event calendars, campaign performance, and executive engagement plans.

You’re Our Person If…

• 8+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.
• 5 years’ experience in running scaled events including tradeshows
• A proven track record of managing multiple concurrent projects and tight deadlines working with multiple internal stakeholder groups with an exceptional degree of organization and attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or related field

Even Better If…

• Strong verbal and written communication skills in English.
• A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a "customer-first" mentality.

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Posting Statement

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